Books found that match ""

2 books were found.

Creating Value with Data Analytics in Marketing: Mastering Data Science

Creating Value with Data Analytics in Marketing: Mastering...

Author: Peter C. Verhoef ,  Edwin Kooge
ISBN: 9780367819798
Format: Paperback
$83.99

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast...  Read More >>

Creating Value with Data Analytics in Marketing: Mastering Data Science

Creating Value with Data Analytics in Marketing: Mastering...

Author: Peter C. Verhoef ,  Edwin Kooge
ISBN: 9780367819781
Format: Hardback
$294.00

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast...  Read More >>

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