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OverviewEvery entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy. AUTHOR: Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet. SELLING POINTS: . New vision of the mechanisms of a successful viral business strategy . The intelligence of a unique virus translated into any business context . Zoonotic strategy requires Zoonotic leadership 40 colour illustrations Full Product DetailsAuthor: Carole LamarquePublisher: Lannoo Publishers Imprint: Lannoo Publishers Weight: 0.516kg ISBN: 9789401475143ISBN 10: 9401475148 Pages: 200 Publication Date: 13 December 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationCarole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet. Tab Content 6Author Website:Countries AvailableAll regions |
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