Overview

Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win--or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it's never been more important--or more difficult--to choose the right approach to strategy. In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment--how unpredictable it is, how much power you have to change it, and how harsh it is--a critical component of getting strategy right. They show how existing strategy approaches sort into five categories--Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable--depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.

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Janmejaya Sinha is chairman of BCG Asia Pacific, a member of BCG's Executive Committee, and a senior partner in the Mumbai office. Knut Haanaes is the global leader of BCG's Strategy practice and a senior partner in the Geneva office. Martin Reeves is a senior partner and managing director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is chairman of the BCG Henderson Institute, BCG's internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.

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