Overview

Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the curve, our guide transforms complex concepts into actionable insights for unparalleled success.

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9781637427309

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Professor Randazzo does a masterful job of helping newspaper leaders think through the process of developing new ways to engage current readers and attract new ones. For me, streams of new revenue ideas for newspapers flowed through the pages.--Jack Sweeney, Chairman, Houston Chronicle

Author Information

Gary W. Randazzo, MBA, is senior professor of practice at the University of Houston C.T. Bauer College of Business and teaches a business consulting lab for MBA students. Students in this class work with real companies and address current challenges facing those clients. Mr. Randazzo also teaches undergraduate classes in marketing strategy and planning.Mr. Randazzo is also president of GWR Research, a management and marketing consulting firm, has served as CEO, CFO, and CIO of large and small companies, and has been a partner and founder of several start-ups. While most firms are domestic, Mr. Randazzo served as chairman of an international LED sign company. Mr. Randazzo also served as Senior Vice President of the Houston Chronicle and Executive Vice President and General Manager of the San Francisco Chronicle.

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