Overview

This powerful but concise how-to guide is a 'must have' for every real estate agent because it sets out a new way for agents to win listings based upon the proven techniques of the greatest sales trainers combined with 30 years of hands-on, living room tested experiences. Here you'll find over 100 of the exact scripts you need to build rapport with sellers. It offers deep insights into seller personality types, how to get at motivation, and how to control the psychology of the sale. It offers you a way to learn in advance of the presentation exactly what the seller wants you to say and do and exactly how to handle the transaction. Worried about objections? Here you'll find a whole chapter on how to handle even the toughest objection, and win. Need a pre-listing package? Here's a complete outline of the 'best pre-listing package' ever created, one that is designed to win sellers over before the agent even meets with them. At a time when consumers find it hard to distinguish one agent's services from another, this incredible guide gives agents genuine differentiators that can separate any agent from the crowd. Whether you are a rookie or pro, this is the best new guide on how to win listings in any price range, at any time and anywhere. An instant classic that should be front and center on your desk or be reassuringly located always at your bedside.

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9781463507800

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"Pinnacle Award-Winning author, David Michonski, who received Five Stars (out of 5) for ""Power Marketing for Luxury Real Estate"" and his consumer book, ""Get Your Highest Price,"" now turns his 30+ years in listing and selling to revealing the secrets on how to win listings, for life. He is responsible for some of America's largest and most celebrated listings including Clarendon Court (featured in the movie Reversal of Fortune, Sunninghill Farm (home to the owners of Triple Crown winner Seattle Slew), and Villa Beata (Italian home of Seward and Basia Johnson). David was named one of the Top Ten ""Newsmakers of the Year"" by the Real Trends Report, one of the ""100 Most Important People in Real Estate"" by Inman News and ""Today's Realtor"" magazine named him one of the Top Ten Realtors in the United States. He has appeared on CNBC's ""High Net Worth,"" Consuelo Mack's ""Money Talk,"" ""Opening Bell,"" ""Squawk Box,"" ""Closing Bell,"" MSNBC, NBC's ""Today Show"" with Matt Lauer and Jim Cramer, CNN, PBS and in hundreds of publications worldwide. He is a Certified International Property Specialist, a Seller Representative Specialist, and a Certified Power Marketer."

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