Overview

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions--one in technology and the other in communications--joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way. At last, in Whiplash, Joi Ito and Jeff Howe have distilled nine organizing principles for navigating and surviving this tumultuous period. These principles give us a roadmap on how to thrive no matter what industry we're in. With Whiplash, two great thinkers tell us how to adapt and succeed in today's unpredictable marketplace.

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9781721362127

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Jeff Howe is the program coordinator for Media Innovation at Northeastern, and an assistant professor at Northeastern University. A longtime contributing editor at Wired magazine, he coined the term crowdsourcing in a 2006 article for that magazine. In 2008 he published a book with Random House that looked more deeply at the phenomenon of massive online collaboration. Called Crowdsourcing: How the Power of the Crowd is Driving the Future of Business, it has been translated into ten languages. He was a Nieman Fellow at Harvard University during the 2009-2010 academic year, and is currently a visiting scholar at the MIT Media Lab. He has written for the Washington Post, Newyorker.com, The New York Times, Time, Newsweek, and many other publications. He currently lives in Cambridge with his wife and two children.

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