What's Their Story?: Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing

Author:   David McDonald
Publisher:   Lioncrest Publishing
ISBN:  

9781544514123


Pages:   144
Publication Date:   26 May 2020
Format:   Paperback
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $31.46 Quantity:  
Add to Cart

Share |

What's Their Story?: Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing


Add your own review!

Overview

If you're not starting with the patient you're starting in the wrong place.The value of a patient-centered approach to healthcare design and strategy is clear, yet many healthcare professionals lack a fundamental understanding of the principles that foster stakeholder understanding important to better outcomes, clinically and economically. In this book, David McDonald shares insights imperative to illuminating patient realities and designing impactful patient experiences. Without the concepts presented in this book, healthcare professionals genuinely interested in the human condition are flying blind.There has never been a better time to define context around what it means to advocate on behalf of the patient. In this timely book, McDonald illuminates the biopsychosocial model and tackles the value of design and anthropology in patient education and empowerment-bringing an important conversation to the forefront with fresh and compelling perspectives. You'll learn a brief history of the patient-centered concept and begin to understand two important tools that fuel stakeholder understanding: anthropology and design thinking.

Full Product Details

Author:   David McDonald
Publisher:   Lioncrest Publishing
Imprint:   Lioncrest Publishing
Dimensions:   Width: 14.00cm , Height: 0.90cm , Length: 21.60cm
Weight:   0.191kg
ISBN:  

9781544514123


ISBN 10:   1544514123
Pages:   144
Publication Date:   26 May 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
Shopping cart
Mailing List