Overview

"WALL STREET JOURNAL BESTSELLER—now in paperback! When everyone around you is asking What’s in it for me?, Joe Polish—“the most connected person on the planet”—offers one simple question to change the conversation. ""You’ll be surprised by how hard and deep this book hits. It generously shows the how and why of connection, and it’s not what you expect.” — Dr. Benjamin Hardy, author of Be Your Future Self Now There’s no shortage of networking and entrepreneurship advice in books and on social media in today’s world—but it’s harder than ever to know what’s authentic. To make matters worse, taking the wrong advice can result in superficial connections, transactional relationships, and unsatisfying interactions with others without any real rapport. In What’s in It for Them?, entrepreneur and marketer extraordinaire Joe Polish faces the problem of personal and professional disconnection head-on, offering a heart- and mind-expanding guide on how to: Deepen rapport and connect with others by identifying and reducing their suffering Update Dale Carnegie’s insights to win the right friends and influence the right people Overcome others’ intimidation tactics to find true appreciation in relationships Build character for better results than capabilities can ever give on their own Protect your efforts from the “takers” of the world And much more—all to help the givers of the world thrive in business without neglecting their relationships. Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs. In What’s in It for Them?, he explains his one-of-a-kind approach to rapport-building he used to get there—and offers a few cautionary tales along the way. “A treasure, filled with profound wisdom and practical strategies that will benefit you and those you serve for years to come.” — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable"

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9781401975852

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"Joe Polish is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. He curates the Annual Genius Network Event, Genius Network ($25,000), and 100k ($100,000), all three groups being home to some of the most successful entrepreneurs alive, and is considered one of the most influential connectors in the world. Joe has also helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He has been featured in INC, Fortune, Forbes, Success, U.S. News & World Report, among others, and has spoken at Stanford University. Joe also hosts three of the top-ranked marketing and business podcasts on iTunes, including iLoveMarketing, 10xTalk, and GeniusNetwork. He's also changed the lives of many others through his charitable causes, including The Make-A-Wish Foundation, Artists for Addicts, and Genius Recovery, as well as being the single largest contributor to Sir Richard Branson's charity, Virgin Unite. His documentary CONNECTED: The Joe Polish Story premiered at the historic TCL Chinese Theatre (formerly Mann's Chinese Theatre), and his documentary Black Star won the Audience Choice Award at the Sedona Film Festival. Joe's mission with entrepreneurs and Genius Network is ""to build a better entrepreneur,"" and his mission with Genius Recovery is ""to change the global conversation of how people view and treat addicts with compassion instead of judgment and to find the best forms of treatment that has efficacy and share those with the world."""

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