Overview

"""Eye-opening, thought-provoking, and enlightening."" --USA Today ""An indispensable guide to the business logic of the networked era."" --Clay Shirky, author of Here Comes Everybody ""A stimulating exercise in thinking really, really big."" --San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By ""reverse engineering the fastest growing company in the history of the world,"" author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read."

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Reviews

[Jarvis's] observations are worth reading...We're never going to unplug the internet, so read this book with the long view in mind. -- Wall Street Journal [Jarvis] gleans maxims from Google's successful strategies that...boil down to practical suggestions. -- Time A divining rod for anyone looking for ways to hit real pay dirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn't that what we all need today? -- Marc Benoiff, chairman and CEO, salesforce.com An exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising. -- Craig Newmark, founder of Craigslist Eye-opening, thought-provoking and enlightening. -- USA Today There are lessons to be learnt from Google and its single-minded determination to change how business is done. -- Financial Times (London) [Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration. -- Miami Herald Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is. -- Chris Anderson, author of The Long Tail Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first. -- Clay Shirky, author of Here Comes Everybody

"""[Jarvis's] observations are worth reading...We're never going to unplug the internet, so read this book with the long view in mind."" -- ""Wall Street Journal"" ""[Jarvis] gleans maxims from Google's successful strategies that...boil down to practical suggestions."" -- ""Time"" ""A divining rod for anyone looking for ways to hit real pay dirt in the new territory of Web 2.0 marketing. Jarvis has a sharp eye for what is relevant, real, and actionable. Isn't that what we all need today?"" -- ""Marc Benoiff, chairman and CEO, salesforce.com"" ""An exceptional book that captures the massive changes the internet is effecting in our culture, in marketing, and in advertising."" -- ""Craig Newmark, founder of Craigslist"" ""Eye-opening, thought-provoking and enlightening."" -- ""USA Today"" ""There are lessons to be learnt from Google and its single-minded determination to change how business is done."" -- ""Financial Times (London)"" ""[Jarvis's] bold thinking and prodigious faith results in a rollicking sermon on reinvention and reinvigoration."" -- ""Miami Herald"" ""Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is."" -- ""Chris Anderson, author of The Long Tail "" ""Jeff Jarvis has written an indispensable guide to the business logic of the networked era, because he sees the opportunities in giving the people control, and understands the risks in letting your competitors get there first."" -- ""Clay Shirky, author of Here Comes Everybody"""

Author Information

Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live. Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

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