Overview

What does it take to start and run a business that's built to last? What Works highlights the ten best ideas from the syndicated radio show What's Working with Cam Marston. Selected from 200 interviews with entrepreneurs, small business owners, and subject matter experts, these case studies feature the ideas that fuel real businesses from startup to success to succession. With his trademark curiosity, Cam gets his guests to tell us how they did it. You'll meet folks who turned their passions into livelihoods, found niches with devoted clientele, brought new ideas to traditional trades, and turned no into yes. You'll see the value of knowing your stuff, knowing your customers, and knowing how to make work meaningful and fulfilling. You'll learn how to pick the right team, persevere through adversity, and plan for your business to keep running after your race is done. Cam introduces you to a cast of colorful characters who succeed across a wide range of businesses and industries. Ideas for what works come from the worlds of financial products, fine cigars, artisanal skateboards, exotic lumber, chocolate-covered bacon, automotive sales, bottled water, and many, many more. Their stories are personal, but the ideas they embody are universal - the hallmarks of businesses that work. Each chapter is built around these fundamental principles and features a selection of case studies in the lively style that makes Cam's show so listenable, followed by key takeaways. If you want to know what works, you can find it here.

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Cam Marston is an author, advisor, radio talk show host, and top-rated keynote speaker on the trends shaping the workplace and marketplace. His presentations are informative, engaging, humorous, and full of concrete research that is tailored to his audience. Cam enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the messages and actionable strategies memorable. His original focus was on generational differences and their impact on the workplace and marketplace. Cam and his firm, Generational Insights, have provided research and consultation to hundreds of organizations, ranging from small businesses to multinational corporations, as well as to major professional associations. Cam's four books and countless articles describe and analyze the major generations of our time, explaining how generational workplace and marketplace preferences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing. Cam also records commentaries for Alabama Public Radio called Keepin' It Real. They're his humorous and inspirational observations of the world around him and have won both statewide and national awards. They have recently been converted into short, subscription-based videos to be used as inspirational and motivational weekly training content for the workplace. Cam's expertise and acumen are the products of over twenty years of research and consultation across a wide range of industries. He has provided insight and advice to leadership at some of the world's most prominent corporations, including Kaiser Permanente, Charles Schwab, BASF, Nestle, Schlumberger, Fidelity, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, NASA and the U.S. Army, as well as for major professional associations such as the American Bankers Association, the Health Care Compliance Association, FMI/The Food Industry Association, the Financial Services Roundtable, and the Million Dollar Round Table. Cam's perspectives have been featured in the Wall Street Journal, The Economist, Investment Advisor, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He holds a Bachelor of Arts from Tulane University and is a native and resident of Mobile, Alabama.

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