Overview

A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.

Full Product Details

Author:   Rick Williams (Lane Community College, USA) ,  Julianne Newton (University of Oregon, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 21.00cm , Height: 2.50cm , Length: 28.00cm
Weight:   1.602kg
ISBN:  

9780805850659

ISBN 10:   0805850651
Pages:   448
Publication Date:   10 July 2007
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9781138324053
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

PREFACE. Knowing Before Words ACKNOWLEDGMENTS INTRODUCTION. The Integrative Mind Clarifying Terms Visual Intelligence Musical Intelligence Psychological Intelligence Physiological Intelligence Understanding a Key Point PART I. Vision and Intelligence. Understanding Intelligence as Intuitive and Rational CHAPTER ONE. Seeking Dynamic Balance: The Shaman, The Scientist, and the Theologian She-Bear: The Power of Integrating Visual and Verbal Communication A Theory of Integrative Mind Table 1. Key Terms Table 2. Key Ideas Table 3. Primary Intuitive & Rational Cognitive Processes CREATIVE ONE. The Intimate Eye: Accessing Your Inner Vision Through Creative Visualization The Goal: Enhancing Your Creative Abilities CHAPTER TWO. Abu Rocks: Integrating Perceptual and Conceptual Realities CREATIVE TWO. Visualizing a Personal Symbolic Portrait The Goal: Creative Problem Solving CHAPTER THREE. Art and Personal Development: The Quest for Balance Art and the Integrated Individual The Stages of Artistic Development CREATIVE THREE. The Perceptual to Conceptual Leap: First Drawings The Goal: Creative Decision Making CHAPTER FOUR. Overcoming Intuitive Illiteracy: Accessing Your Whole Mind Repetition Techniques & Perception Rational Bias & Visual Response The Second Nature of Consciousness CREATIVE FOUR. The Yin/Yang of Drawing: Drawing Contours, Not Features The Goal: Integrating Ways of Seeing and Knowing CHAPTER FIVE. Ulysses in His Right Mind: The Historical Intuitive Mind Julian Jaynes: The Bicameral Mind & the Ancient Intuitive Mind Bogen & Sperry and Distinctive Cognitive Processing CREATIVE FIVE. Drawing the Figure: One Contour, One Space at a Time The Goal: Drawing What You See CHAPTER SIX. Multiple Intelligences and Nonconscious Biases: The Contemporary Intuitive Mind Howard Gardner:Multiple Intelligence Theory Table 4. Comparison of Integrative Mind and Gardner’s Multiple Intelligences The Nature of Holistic Processing Damasio: Nonconscious Mind and Behavior Table 5. Visual/Spatial Intelligence Table 6. Intrapersonal Intelligence Table 7. Interpersonal Intelligences Table 8. Bodily Kinesthetic Intelligence Table 9. Musical Intelligence Table 10. Naturalist Intelligence Table 11. Complementary/Parallel Systems of Knowing Bringing It All Together CREATIVE SIX. Bringing It All Together: Drawing for Real The Goal: Seeing Results of Cognitive Balance PART II. Visual Illiteracy and Education. What We Don’t Learn CHAPTER SEVEN. The Square Peg and the Round Hole: Education and Intuitive Intelligence The Contemporary Vision Cultivating the Intuitive The Rational Side of Visual Literacy The Intuitive Side of Visual Literacy The Need for an Integrative New Approach Table 12. Omniphasic Visual Literacy Beyond Visual Literacy: A Holistic Approach to Being, Seeing, Knowing, and Creating In Conclusion Table 13. Summary of Theories Relevant to Omniphasism CREATIVE SEVEN. Designing Shapes: Concept in Visual Form The Goal: Communicating Concepts Visually CHAPTER EIGHT. Visions in Voice: Language and the Intuitive Mind Visions in Voice Written Language On Sounds and Signs Words as Balanced Ways of Knowing The Sounds of Words The Form of the Presentation Conclusion CREATIVE EIGHT . The Visual Word: Giving Vision to Voice The Goal: Integrating Visual and Verbal CHAPTER NINE. Insight Out: Dreams and the Nonconscious Mind An Example The Role of Dreams in Human Knowing Miguel de Cervantes: Another Great Dreamer What Science Has to Say Historical Foundations of Dreams Contemporary Research about Dreams CREATIVE NINE. Dream Visions: Insight Out The Goal: Understanding Mental Imagery CHAPTER TEN. Sharing the Vision:Photography as a Medium of Balance Photographic Truth Technique in Photography The Still Camera Film, Film Speed, and Digital Ratings Photography and Light Contrast Direction Color Camera Controls Shutter Speed Controls Light and Motion F/Stop Controls Light and Depth of Field Working Shutter Speed and F/Stop Together Lenses Adding Light Tripods Constantly Changing Technology CREATIVE TEN. Image Insights: Photography from the Inside Out The Goal: Translating Seeing into Images CHAPTER ELEVEN. Designing for Meaning The Basic Elements Point Line Plane/Shape Volume Frame Summary of Key Points The Core Principles Contrast Rhythm Balance Proportion Additional Terms of Graphic Structure Movement Center of Interest Rule of Thirds Scale Spatiality Perspective Light and Color Context Tying it All Together Principles of the Gestalt Unity Cultural Biases CREATIVE ELEVEN. Graphic Visions: Looking for Meaning The Goal: Understanding the Frame CHAPTER TWELVE. Embedded Meanings: Learning to Look Behind the Mirrors and Beyond the Windows Culture and Making Sense of What We See Traditional Ways to Study Visuals Other Methods to Study Visuals Six Perspectives Conclusion CREATIVE TWELVE. Thinking Systematically about Images The Goal: Focusing on the Rational PART III. The Public as Art and Image. The Academy, The Media, and Visual Persuasion CHAPTER THIRTEEN. Stopping Time and Framing Space Still Media Defined Formats of the Frame Designing Well Within the Frame Characteristics of Type Parts of a Letterform Type Groups Other Terms Practical Guidelines for Effective Design More than Appearances CREATIVE THIRTEEN. Personal Impact Assessment: Understanding Images from Intuitive and Rational Perspectives The Goal: Understanding How Still Images Communicate CHAPTER FOURTEEN. Images That Move and Sound Moving Media: Transcending Time & Space The Body as Moving Image Technological History Basic Elements of Moving Images Light and Color Two-Dimensional Space Three-Dimensional Space Time and Motion Sound Returning to Content CREATIVE FOURTEEN. Film Clip Analysis The Goal: Understanding How Moving Images Communicate CHAPTER FIFTEEN. Living at the Speed of Mind: Old Media–New Media What Does All This Mean? What Do We Know? Layout Images Ads Multimedia Reconceptualizing Media Studies CREATIVE FIFTEEN. Communicating the Story of a Person The Goal: To tell a story visually with supporting words CHAPTER SIXTEEN. The Thousand Year Project Synthesis The Larger Problem From Ulysses to Artificial Intelligence The Other Side of the Problem The Plan Table 14: The Key Ideas An Eye to the Future Conclusion AFTERWORD. Ecology in Paradise CONTRIBUTORS REFERENCES SUGGESTED READINGS INDEX OF TERMS BY CHAPTER/CREATIVE ALPHABETICAL INDEX COLOR PLATES

Reviews

An intelligent and beautifully illustrated book on how visual communication helps us achieve intellectual and intuitive literacy. A well-researched treatise that instantly shows what Omniphasism and Integrative Mind are all about. What Fritjof Capra tired to do in the Tao of Physics three decades ago, the authors have accomplished here: to bring rational and intuitive intelligences into balance and to help us reconcile our inner and outer vision for a higher state of awareness and a richer state of life. -- Herb Zettl, San Francisco State University Drawing on their extensive experience as visual artists, educators, and researchers, the authors have produced a book that will inform and stimulate any reader who wants to gain a better understanding of the ways in which our minds make sense of visual images. This is a work of mature scholarship, containing a new theory of visual communication as well as a synthesis of prior research. A valuable addition to the visual studies literature. - Paul Messaris, University of Pennsylvania, Annenberg School of Communication This is an important and truly beautiful book, one that is personally and professionally useful, as well as theoretically advanced. In it, Williams and Newton synthesize key theories in neurology, art and visual communication as a platform for the concept of an integrative, balanced mind. Filled with insights and practical exercises to achieve this balance, this book suggests that the truly integrated mind finds an equilibrium between intuition and reason that leads to both a fuller way of life and a philosophical outlook with vast educational and cultural implications. - Ann Marie Barry, Boston College Rick Williams and Juliana Newton are two of the most accomplished theorists in the wide field of visual communication. Their years of experience as educators and photographers combine in a well developed and important theory of intuitive intelligence. Additionally the exercises they have created and tested in their own courses illuminate for students ways to access visual intelligence, creativity and the whole mind. The book is a strong argument for inclusion of courses in visual communication and visual literacy in the liberal arts curriculum. Especially valuable are the examples and historical review of the intersections between science and art as performed in the highly mediated culture in which we live and learn. All of us have something to learn from this text. -- Diane S. Hope, William A. Kern Professor in Communications, Rochester Institute of Technology A challenging book because it presents a thorough review of theory and research in visual communication. An eloquent book because it demonstrates the beauty and process of visual communication through illustrations and many creative exercises. It integrates the art and science of visual communication and is a testimony to the power and insights of Omniphasism-the underlying theory on which this work is based and which explores an integrative balance in ways of thinking and knowing, both rational and intuitive. Visual Communication breaks new ground in textbook writing by bringing alive the creative and mind-stretching classroom exercises that these professors have developed for their own instructional use. It helps rational thinkers learn to break through to their intuitive side through experiential learning. You have to do more than read about it to open up the intuitive side of the brain. Every student, whatever the learning or thinking style, expands individual potential in a personal and private journey through these broadening exercises. - Sandra Moriarty, University of Colorado

An intelligent and beautifully illustrated book on how visual communication helps us achieve intellectual and intuitive literacy. A well-researched treatise that instantly shows what Omniphasism and Integrative Mind are all about. What Fritjof Capra tired to do in the Tao of Physics three decades ago, the authors have accomplished here: to bring rational and intuitive intelligences into balance and to help us reconcile our inner and outer vision for a higher state of awareness and a richer state of life. -- Herb Zettl, San Francisco State University Drawing on their extensive experience as visual artists, educators, and researchers, the authors have produced a book that will inform and stimulate any reader who wants to gain a better understanding of the ways in which our minds make sense of visual images. This is a work of mature scholarship, containing a new theory of visual communication as well as a synthesis of prior research. A valuable addition to the visual studies literature. -- Paul Messaris, University of Pennsylvania, Annenberg School of Communication This is an important and truly beautiful book, one that is personally and professionally useful, as well as theoretically advanced. In it, Williams and Newton synthesize key theories in neurology, art and visual communication as a platform for the concept of an integrative, balanced mind. Filled with insights and practical exercises to achieve this balance, this book suggests that the truly integrated mind finds an equilibrium between intuition and reason that leads to both a fuller way of life and a philosophical outlook with vast educational and cultural implications. -- Ann Marie Barry, Boston College Rick Williams and Juliana Newton are two of the most accomplished theorists in the wide field of visual communication. Their years of experience as educators and photographers combine in a well developed and important theory of intuitive intelligence. Additionally the exercises they have created and tested in their own courses illuminate for students ways to access visual intelligence, creativity and the whole mind. The book is a strong argument for inclusion of courses in visual communication and visual literacy in the liberal arts curriculum. Especially valuable are the examples and historical review of the intersections between science and art as performed in the highly mediated culture in which we live and learn. All of us have something to learn from this text. -- Diane S. Hope, William A. Kern Professor in Communications, Rochester Institute of Technology A challenging book because it presents a thorough review of theory and research in visual communication. An eloquent book because it demonstrates the beauty and process of visual communication through illustrations and many creative exercises. It integrates the art and science of visual communication and is a testimony to the power and insights of Omniphasism--the underlying theory on which this work is based and which explores an integrative balance in ways of thinking and knowing, both rational and intuitive. Visual Communication breaks new ground in textbook writing by bringing alive the creative and mind-stretching classroom exercises that these professors have developed for their own instructional use. It helps rational thinkers learn to break through to their intuitive side through experiential learning. You have to do more than read about it to open up the intuitive side of the brain. Every student, whatever the learning or thinking style, expands individual potential in a personal and private journey through these broadening exercises. -- Sandra Moriarty, University of Colorado

Author Information

Rick Williams is Chair of the Division of the Arts at Lane Community College in Eugene, OR. Julianne Newton is Associate Professor of Visual Communication in the School of Journalism and Communication at the University of Oregon.

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