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OverviewFull Product DetailsAuthor: Lynne Kennedy , Martin KnowlesPublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 14.00cm , Height: 1.10cm , Length: 21.60cm Weight: 0.235kg ISBN: 9781781335178ISBN 10: 1781335176 Pages: 320 Publication Date: 08 April 2021 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPreface Introduction PART ONE Sales Myths Introduction: Sales Myths 1 Sales Myth #1: Sales Is About Winners And Losers 2 Sales Myth #2: My Ten Biggest Customers Are My Most Important 3 Sales Myth #3: We Can Absorb Cost Price Increases This Year 4 Sales Myth #4: We Can Recoup Today’s Discount On The Next Deal 5 Sales Myth #5: My Sales Team Will Give Me Honest Feedback If Something’s Going Wrong 6 Sales Myth #6: I Need A Hungry Sales Team 7 Sales Myth #7: You Can Kick A Sales Person And They Will Bounce Back Immediately 8 Sales Myth #8: With Sales You Get What You Measure 9 Sales Myth #9: Sales People Are All A Bit Untrustworthy 10 Sales Myth #10: I Need A Sales Person Urgently 11 Sales Myth #11: I Can’t Sell. Can You Help? 12 Sales Myth #12: The CRM System Will Tell Me That 13 Sales Myth #13: I Know I Need To Be On Facebook 14 Sales Myth #14: Customers? That’s Sales’ Job 15 Sales Myth #15: We’d Be Alright If It Wasn’t For Customers 16 Sales Myth #16: Couldn’t We Double Our Sales Just By Improving Conversion Rates? ConclusionReviews'I couldn't put this book down. It's great! I love the myth-busting style. The book moves quickly and stays focused on specific areas, so it's easy to dip in and out. It's also practical: you can look at a myth, read it and apply what you've learned. It's very reader-friendly.' Liz Allison, People and Culture Director, Hamilton Court FX 'When I began reading Untangle Your Sales, I didn't know what to expect. I often find business books dry and stuffed with obvious statements aimed at people with a variety of problems that look nothing like mine. As I read Untangle Your Sales, it was like Lynne and Martin had been watching me for years, studying my progress, and had decided it really was time to help me out. In their own quirky way, they demonstrate a genuine understanding of an entrepreneur's journey from start-up, when passion and enthusiasm drive the business on, to the point when the need for a more structured approach to sales kicks in. This is one of the few books I wish I'd read earlier.' Tony Stein, Chief Executive, Healthcare Management Solutions 'The world is changing more rapidly than ever, and, for a business leader employing a sales team, it can be easy to become entangled in endless how to books and seminars. In Untangle Your Sales Lynne and Martin debunk corporate myths, with their people-centred, down-to-earth approach. Read and apply this book to bring a new energy to the sales within your business.' Paul Hargreaves, CEO, Cotswold Fayre, B Corp Ambassador, speaker, and author of Forces for Good 'Martin and Lynne tackle the pressing question of how you can carry out the dirty business of sales effectively yet purposefully - aligned with your own beliefs and core purpose. As the owner of a small business that has grown organically, this book spoke my language and spoke to the very challenges I was facing when it came to selling. A must-read for any leader who feels daunted by the prospect of tackling those dreaded sales knots.' Dave Vann, Managing Director, ABA | Building brands with purpose 'I have never managed to read any business book all the way through - until now. I found Untangle Your Sales engaging, thought-provoking and exhilarating. It has made me rethink some of the ways of working within my own business, and I have found myself returning to the book and digging back into the sales myths. Martin and Lynne have certainly managed to reboot my inner energy, and I am now relooking at how we can excite our internal sales teams, clients, trade customers and consumers.' Mandy Willmore, Managing Director, Powermed Plus 'A brilliant guide to sales, specifically the parts people don't usually tell you about. It's superb and busts all the classic myths we are told. I wish I could have read this earlier.' Rob Turner, Group CEO, Kinetic Author InformationLynne Kennedy held senior sales roles in international businesses, including Mars, Boots and De La Rue, before setting up her own business two decades ago. She’s co-founder of Sales: Untangled®. With an instinct for business relationships and team dynamics, she specialises in mentoring, coaching and training. She is a keen hiker, gardener and explorer. Martin Knowles took his first sales job after graduating from the London School of Economics and progressed to senior sales positions with global businesses including PepsiCo, GlaxoSmithKline and Reckitt Benckiser. He’s co-founder of Sales: Untangled® and the driving force behind it becoming a certified B Corp in 2020. He is a keen cyclist, pianist and traveller. Learn more at salesuntangled.co.uk/untangle-your-sales Tab Content 6Author Website:Countries AvailableAll regions |
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