Overview

"""You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle."" Seth Godin, Author, This is Marketing Buyers are afraid of salespeople. Salespeople are afraid of other salespeople. What a mess. Kevin Casey understands your sales anxiety. In 2012, he was on the verge of closing the biggest sale of his life. Or so he thought... But when he accidentally pressed the ""mute"" button instead of hanging up, he heard the truth. The people who were singing his praises thirty seconds before were no trash-talking like a bunch of schoolyard bullies as they revealed their true intentions to pump Kevin for information and use it to save a few bucks with another agency. His heart sank as he realised the harsh truth: He had wasted most of his sales life chasing lies, not leads. Over the next eight years, Kevin used that lesson as fuel to discover a better way to sell-without the hustle, grinding, nagging, chasing, and trickery. Inside, Kevin unveils 14 (un)conventional principles that contradict traditional sales training and even your natural instincts. Using the Zero Pressure Sales Sequence, you'll embrace the art of the opposite to make selling more comfortable and predictable. If this idea intrigues you, I invite you to set out on a journey where selling won't seem like selling at all."

Full Product Details

9781739028817

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Reviews

"""You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle."" -Seth Godin, Author, This is Marketing ""Like so many of us, Kevin 'fell into sales' and he gets what it feels like to be used and abused as a salesperson. He lived it and he battled hard to fix it. Who better to learn from than someone who's been there."" -Benjamin Dennehy, The UK's most hated sales trainer, Bournemouth, England ""The principles and tactics inside the (un)selling process relieve the pressure off both me and the customer during the sales process. My goal has always been to make prospects feel at ease, not pressured. I have been able to make that happen by using Kevin's (un)selling method."" -Danny Graf, Sales Leader, Viernheim, Hesse, Germany ""I've partnered with Kevin for the past 20 years to drive sales and revenue for our portfolio companies and never once did I ever feel like I was being sold to or pressured. He always brings an angle that no one else had the courage to share. Never the hard-sell."" -Dean MacDonald, CEO, Deacon Sports & Entertainment, Canada ""Kevin has been a true mentor to me. Although I've been in a number of leadership roles over the course of my career, I rely on Kevin to challenge my thinking and kick me in the ass when needed. I truly value his no-nonsense methods of connecting with clients and prospects and his generosity of sharing all the ""secrets"" of being a fulfilled and successful salesperson and/or leader. A very special human being with very special skills!!"" -Heather Stamp, Senior Advisor, MC Advisory, Atlantic, Canada ""This book transforms selling into natural, authentic conversations that convert-a necessity for anyone with something to offer. It's a game-changer for those seeking to promote what they sell with confidence and authenticity. It's not just a must-read; it's a must-study."" -Jeremy Bennett, Author, Business Mindset Coach, Canada ""If you love your business but hate the idea of selling it's time to get out of your own way and serve the people you can help. This is the book to get you there."" -Justin Michael, Executive Coach and best-selling author, Los Angeles, California ""Kevin has really figured out how to take the 'selling' out of sales. His relationship-driven approach focuses on the person and the organization first, he really understands how to build relationships, and promotes the fact that business will naturally happen once there is an established rapport and trust. It is refreshing."" -AnnMarie Boudreau, Chief Executive Officer, St. John's Board of Trade, Canada Deacon Sports & Entertainment, Canada ""Kevin has been a true mentor to me. Although I've been in a number of leadership roles over the course of my career, I rely on Kevin to challenge my thinking and kick me in the ass when needed. I truly value his no-nonsense methods of connecting with clients and prospects and his generosity of sharing all the ""secrets"" of being a fulfilled and successful salesperson and/or leader. A very special human being with very special skills!!""Heather Stamp Senior Advisor, MC Advisory, Atlantic Canada ""This book transforms selling into natural, authentic conversations that convert-a necessity for anyone with something to offer. It's a game-changer for those seeking to promote what they sell with confidence and authenticity. It's not just a must-read; it's a must-study.""Jeremy Bennett Author, Business Mindset Coach, Canada ""If you love your business but hate the idea of selling it's time to get out of your own way and serve the people you can help. This is the book to get you there.""Justin Michael Executive Coach and best-selling author Los Angeles, California"

"""You are the gift. This breakthrough sales book reminds us that your customers need more humanity and less hustle.""Seth GodinAuthor, This is Marketing ""Like so many of us, Kevin 'fell into sales' and he gets what it feels like to be used and abused as a salesperson. He lived it and he battled hard to fix it. Who better to learn from than someone who's been there.""Benjamin Dennehy The UK's most hated sales trainerBournemouth, England ""The principles and tactics inside the (un)selling process relieve the pressure off both me and the customer during the sales process. My goal has always been to make prospects feel at ease, not pressured. I have been able to make that happen by using Kevin's (un)selling method.""Danny Graf Sales Leader, Viernheim, Hesse, Germany ""I've partnered with Kevin for the past 20 years to drive sales and revenue for our portfolio companies and never once did I ever feel like I was being sold to or pressured. He always brings an angle that no one else had the courage to share. Never the hard-sell.""Dean MacDonald CEO Deacon Sports & Entertainment, Canada ""Kevin has been a true mentor to me. Although I've been in a number of leadership roles over the course of my career, I rely on Kevin to challenge my thinking and kick me in the ass when needed. I truly value his no-nonsense methods of connecting with clients and prospects and his generosity of sharing all the ""secrets"" of being a fulfilled and successful salesperson and/or leader. A very special human being with very special skills!!""Heather Stamp Senior Advisor, MC Advisory, Atlantic Canada ""This book transforms selling into natural, authentic conversations that convert-a necessity for anyone with something to offer. It's a game-changer for those seeking to promote what they sell with confidence and authenticity. It's not just a must-read; it's a must-study.""Jeremy Bennett Author, Business Mindset Coach, Canada ""If you love your business but hate the idea of selling it's time to get out of your own way and serve the people you can help. This is the book to get you there.""Justin Michael Executive Coach and best-selling author Los Angeles, California"

Author Information

"I'm Kevin. You probably found this page through a friend, or saw something on LinkedIn.And if that's the case, you've probably seen me endlessly riffing about the idea of selling in a way that doesn't involve blunt force trauma, no begging and no chasing. It's my jam. Most of the formal sales trainings I had when I first got into sales 30 years ago taught me all the wrong ways to sell.In 2012, I felt broken and burned out, and I wondered if I could escape the world of sales or find a way to do it in a way that I could look at myself in the mirror.Over an 8-year span, I experimented with a series of 26 opposites; some of them were flops, but left standing were 14 opposites that stuck like gorilla glue and became part of a protocol I called (un)selling. I think about these ideas all the time, and over a 753-day period, I wrote them all down in a book called (un)selling.I wrote it to help you sell in a way that won't scar your soul. I've been an entrepreneur for 23 years, and I still sell every single day. I help small business owners who stare in the mirror every morning and see a non-salesperson in charge of selling.In 2012, I was that same business owner carrying that same millstone around my neck. I'm writing the book I wish I had back then. In my ""spare time,"" I do a lot of writing, researching, and thinking about new ways to sell that aren't commonly taught. I know that's weird, but everyone has a hobby, right?Selling can be hard. But it doesn't need to be hard on you.If you're up to checking out the book, that'd be pretty cool. And I'd love to hear what you think of it.My email is kevin@kevincasey.ca and yes, I still check my own email, so it will be me, not a weird A.I. bot.You got this.KC"

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