Unruly Audience: Folk Interventions in Popular Media

Author:   Greg Kelley
Publisher:   Utah State University Press
ISBN:  

9781607329893


Pages:   252
Publication Date:   21 September 2020
Recommended Age:   From 18 to 99 years
Format:   Paperback
Availability:   In stock   Availability explained
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Unruly Audience: Folk Interventions in Popular Media


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Overview

Unruly Audience explores grassroots appropriations of familiar media texts from film, television, stand-up comedy, popular music, advertising, and tourism. Case studies probe the complex relationship between folklore and media, with particular attention to the dynamics of production and reception.   Greg Kelley examines how “folk interventions” challenge institutional media with active—often public—social engagement. Drawing on a diverse range of examples—popular music parodies of “The Colonel Bogey March,” jokes about Disney’s Snow White and the Seven Dwarfs, touristic performance at Jamaica’s haunted Rose Hall, internet memes about NBC’s The Office, children’s parodies of commercials, and jokes about joking—Kelley demonstrates how active audiences mobilize folklore to disrupt dominant modes of media discourse. With materials both historical and contemporary and compiled from print, internet archives, and original fieldwork, Kelley’s audience-centered analysis demonstrates that producers of media are not the sole arbiters of meaning. With folklore as an important tool, unruly audiences refashion mediated expression so that the material becomes more relevant to their own circumstances.   Unruly Audience foregrounds the fluid interplay between media production and audience reception and between forces of cultural domination and cultural resistance, bringing new analytical insights to familiar folk practices. This carefully crafted book will speak to students and scholars in folklore, popular culture, and media studies in multidisciplinary ways.  

Full Product Details

Author:   Greg Kelley
Publisher:   Utah State University Press
Imprint:   Utah State University Press
Dimensions:   Width: 14.00cm , Height: 1.80cm , Length: 21.60cm
Weight:   0.300kg
ISBN:  

9781607329893


ISBN 10:   1607329891
Pages:   252
Publication Date:   21 September 2020
Recommended Age:   From 18 to 99 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

Kelley's arguments are persuasive and his prose is enjoyable to read. This really is a wonderful book. --Mikel Koven, University of Worcester Beautifully written and illuminating. --Elizabeth Tucker, Binghamton University


Author Information

Greg Kelley holds a PhD in folklore from Indiana University and teaches in media studies at the University of Guelph-Humber, where he has been honored with multiple teaching awards. He has taught a wide range of courses and published broadly on folklore, folklore and literary relations, popular culture, humor, and the media.  

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