Overview

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

Full Product Details

Author:   Kushal Lodha ,  Ishan Sharma
Publisher:   Penguin Random House India
Imprint:   Penguin Business
Dimensions:   Width: 12.90cm , Height: 1.00cm , Length: 19.80cm
ISBN:  

9780143461609

ISBN 10:   0143461605
Pages:   256
Publication Date:   28 August 2023
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Kushal Lodha is the founder of KAGR, an ed-tech platform in finance upskilling. He is a qualified CA (with All-India ranks across all levels). He is a part-time creator with over 500k+ followers on social media cumulatively. He was awarded the LinkedIn's Top Voice for 2022. Ishan Sharma is the co-founder of MarkitUp, a content agency and is a content creator with over 1.5 Mn+ followers across social media. He has delivered speeches at colleges like IIT Jodhpur, among others.

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