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Overview"""The Business Research: Exploring the Unit of Analysis"" is a comprehensive guide on the theory and practical use of the unit of analysis in business research. It covers its importance, various types, and implications for effective research. The book delves into theoretical foundations, research paradigms, methods for identification, and techniques for analysis. It also explores applications in areas like marketing, organizational behavior, and finance, discussing emerging trends, ethical considerations, and future directions." Full Product DetailsAuthor: Abduallateef GhallabPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.231kg ISBN: 9786207473861ISBN 10: 6207473868 Pages: 152 Publication Date: 22 March 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |