Overview

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book, you'll discover: how the technology is shaping human evolution and society; how game mechanics and experience design are key to unlock the full potential of the Metaverse, unlocking a new frontier for social interaction; how Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators, and communities; how Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse; the ethical implications of designing highly emotionally impactful immersive experiences; and the potential dangers derived by the misuse of biometric and personal data to exploit consumer behavior and for mass manipulation.

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Nick Rosa is the Metaverse Strategy Lead for Europe at Accenture. He is a product strategist, experience designer, and digital transformation expert. He's also one of the directors at the Academy of International Extended Reality and the Chairman of the Immersive Technologies Council at the British Interactive Media Association. Stephen Bel Davies has recorded over a hundred titles in association with Audible Studios, Deyan Audio, Brilliance, and Tantor. He has narrated books by several New York Times bestselling authors, including Jeffrey Toobin, Jennifer Roberson, Piers Anthony, Walter Kern, J. A. Redmerski, and A. G. Riddle. He was trained at The Juilliard School Drama Division.

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