Understanding Luxury Fashion: From Emotions to Brand Building

Author:   Isabel Cantista ,  Teresa Sádaba
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
ISBN:  

9783030256531


Pages:   284
Publication Date:   19 November 2019
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Understanding Luxury Fashion: From Emotions to Brand Building


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Author:   Isabel Cantista ,  Teresa Sádaba
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.529kg
ISBN:  

9783030256531


ISBN 10:   3030256537
Pages:   284
Publication Date:   19 November 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusíada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business. Teresa Sádaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.

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