Overview

Fraud and hackers and reputation risk, oh my! The threats to small business survival are multiplying daily yet most small business owners are failing to address them. In today's active and intense threat environment, no business owner can afford to put their head in the sand and hope for the best. But with limited time, resources, and expertise available to them, how and where should small business owners begin? Twelve-Minute Risk Management: The Strategies and Tools Small Business Owners Need Right Now to Successfully Navigate Today's Business World is the ultimate guide for small business owners to quickly learn actionable steps they can take to protect their most valuable asset from a range of risks. Chock full of relatable, real stories that perfectly bring to life key risks, this easy to read, always informative and sometimes funny how-to-guide arms readers with advice, tips-and importantly-access to time-saving, free and low-cost tools they can use to immediately implement effective risk management strategies for their businesses. Written by a successful serial entrepreneur, Twelve-Minute Risk Management clearly recognizes that small business owners have more things to do than they have time available to do them. With estimated chapter reading times provided at the beginning of each chapter and twelve-minute action plans provided at the end, this guide and the strategies it recommends are structured to fit neatly into the reader's schedule. Here's just a little of what small business owners will learn with this must-have guide: Why failing to have a plan to address risk in your business is the equivalent of planning for your business to fail Why your employees are probably stealing from you, and what you should do about it Why hackers have your business in their crosshairs and what you can do to avoid being among the estimated 60% of small businesses that shutdown after a cyberattack How risk assessment works and why you need to be doing it Step-by-step strategies to address risks in the short-term while planning for the long-term No matter your business or what industry you are in, this guide is a must read for you. It is only a matter of when, not if, you will suffer a loss from a major mitigible risk. Get your head out of the sand and use this invaluable guide to put in place a plan to protect your business today!

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Reviews

Walker's work delivers value from the first page, as it's thoughtfully organized and easy to follow. She's also mindful that her readers are necessarily multitaskers; she introduces each section with an estimated read time and concludes chapters with simple but substantive action plans...This book is clearly intended for small business owners, but entrepreneurs, freelancers, public sector leaders, and even private individuals are likely to benefit from its advice, as it ably demonstrates that risk mitigation can build a solid foundation for success. ---Kirkus Reviews A results oriented take on effective risk management for small businesses and how we should take steps to handle risks encountered in our businesses... I liked the book a lot for its extremely pragmatic approach on a dry subject and I will wholly recommend it for all small business owners as it will help them to overcome their analysis paralysis state when they see risk and it will help them to classify the most important risks and handle them appropriately to ensure their long term survival. ---The International Review of Books

Author Information

Ivy Walker is a serial entrepreneur, multi-award-winning author, and an award-winning director/executive producer of documentary films. She is a founder and co-founder of successful businesses in the ethics, temporary staffing, and technology industries. She has run for-profit and not-for-profit organizations, bootstrapped, angel-funded, and venture-backed businesses, and businesses that had fewer than five and more than 100 employees. The diversity of her experiences gives her with a unique understanding of launching, operating, and scaling a business.In addition to her entrepreneurial pursuits, Ivy's background includes successful stints at Fortune 500 companies in consulting and investment banking, private equity, and a global social venture in health technology. She holds an MBA in accounting and finance from the Kellogg School of Management at Northwestern University and a Bachelor of Science in Community Health from the University of Illinois at Urbana-Champaign. She holds an adjunct appointment at Kellogg, where she teaches risk management to entrepreneurs in the Executive Education Program, and an adjunct appointment in the Business Institutions Program at Northwestern University, where she teaches an ethics and leadership class to undergrads. She was awarded Kellogg's Entrepreneur Supporter of the Year Award and the Anti-Defamation League's Rising Star award in 2011 and 2009, respectively.

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