Overview

How to Amplify Your Brand on Twitter Finally, a practical guide for busy people who need to use Twitter to amplify their brands, companies and causes and make an impact - in under 30 minutes a day. Perfect for the shy, the skeptical, the curious and anyone overwhelmed at using the ever-evolving social media platform known globally for what's happening now. You'll get the inside scoop on the best ways to use Twitter for your brand, whether you're a consultant, marketing person or tech exec. In this book, you'll discover how to: Get started (or dust off your embarrassingly dormant account) Create the just-right Twitter bio Find your tribe and engage Avoid the most common time sucks Sound like you've been tweeting for years! Packed with real-life examples, sensible strategies, and time-saving tech tips, Tweet This! is a simple and painless guide to leveraging the power of the most news-driven social media platform on the planet. Author Laurie Kretchmar is a communications pro and social media strategist who has helped business owners, professionals, companies and non-profits showcase their businesses, brands and causes on social media.

Full Product Details

9798986206806

Table of Contents

Reviews

This savvy, concise guide shows busy execs what they need to know and how to amplify the brands, organizations and causes they're passionate about. -Caroline Donahue, board member for GoDaddy, Experian, Emerge America, Computer History Museum; former CMO and EVP Sales, Intuit ...this idea-packed little book completely de-mystifies Twitter. -David A. Fields, consulting firm advisor and author of The Irresistible Consultant's Guide to Winning Clients Entrepreneurs, consultants, and high-fee experts need to offer value with their content, and this brilliant guide shows you how. If you've been waiting on the sidelines to maximize the power of Twitter, follow Laurie Kretchmar' advice straight to the bank. Do It! -David Newman, CSP, author of Do It! Marketing and Do It! Speaking Once you know your positioning, it's time to build your digital footprint. Laurie Kretchmar's guide will show you how to do just that on Twitter. -Andy Cunningham, president, Cunningham Collective, and author, Get to Aha! Discover Your Positioning DNA and Dominate Your Competition Laurie Kretchmar has created the unauthorized cheat sheet that us novices can use to master Twitter and connect with our clients' hearts about the things that matter to them. -Petra Franklin, venture capitalist and artis I can't think of anyone better capable of explaining Twitter tactics to people seeking to build their personal brands. Laurie Kretchmar has counseled hundreds of professionals; you're in good hands. -Stephanie Losee, global head of ABM Content at Autodesk and former head of content at Visa, Politico and Dell Laurie Kretchmar is an expert on Twitter, and this book is a must-read for professionals in tech, health care and other fields. -Kristin Speer, executive recruiter Even if you've tweeted for many years, you'll find useful tips and reminders in this new book. Plus, it's a great gift for your clients or colleagues. -Christine Crandell, president of New Business Strategies I confess that I was a complete Twitter ignoramus. Reading this book helped me get up to speed. The book is like a gem-small but valuable. -Robert W. Bly, copywriter

Author Information

Laurie Kretchmar is a communications strategist and former business journalist (FORTUNE, The Wall Street Journal and founding editor in chief of Women.com Networks). She advises consultants, marketing professionals and executives on how to establish and amplify their brands. A hands-on coach, Laurie is known for her detective skills, insights, passion for connecting people and, of course, her love of the so-called bird app. Via her boutique consulting agencies, Up with Social and Content Marketing Place, Laurie guides thought leadership and social media for executives at companies including Applied Materials, Cisco, Dell, Malwarebytes, Samsung, SoFi and VISA. She advises social enterprise and nonprofit leaders. Laurie also speaks and acts as a moderator on webinars and at conferences worldwide. A graduate of Dartmouth College, Laurie lives in the San Francisco Bay Area.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available