Overview

Truth Lies & Real Estate has been designed by the authors as an easy to read, practical guide for all property sellers to confidently and successfully negotiate their way through the agent/agency appointment, property marketing and selling processes. In this book you will: find templates for selecting and evaluating your agent; learn what to expect in terms of service from any real estate agent wanting your business; learn about different real estate business models to ensure you choose the one that's right for you and your property; gain an insight into the pros and cons of selling by private treaty, auction, tender and private sale; gain an understanding of the wide range of available marketing tools and the critical importance of the Internet; learn the importance of pricing a property effectively and what to expect in terms of fees and the contract. This book will act as a valuable guide and provide you with some insights, ideas and tools to assist you in 'seeing through all the bullshit' and obtaining the best result from the sale of your most valuable asset...And by the way we think this book is equally relevant for real estate agents!

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9780473143855

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Nigel Mayson's professional career spans some 30 years and has involved the successful planning, development, marketing and sale of over one billion dollars worth of residential, life-style, commercial, industrial, retail, business-park and tourism property in Christchurch, Queenstown, Auckland, Sydney and London. Nigel has operated his own property consulting firm for more than 15 years and during this time acquired a reputation as a leading property adviser to a number of high profile clients - most notably as an expert witness in New Zealand's largest ever property litigation. He has also been a (very occasional) contributing writer to the National Business Review on property trends. In addition, Nigel has the rare experience of being CEO of a Crown economic development entity - where his role encompassed providing advice to the Government in relation to major events including the America's Cup, the Winter Olympics, the Commonwealth Games and the World Triathlon Champs. Nigel has a Master of Business Administration Degree (MBA) with distinction from Massey University and a Diploma in Valuation from the University of Auckland School of Architecture. He is also an Associate of the Real Estate Institute of New Zealand (AREINZ) and a licensed real estate agent (MREINZ). Wendy Mayson's professional marketing career spans over 25 years. Wendy has held senior positions with internationally respected advertising and promotional marketing agencies in both New Zealand and Australia and has worked with some of the world's leading brands such as Coca Cola, Johnson & Johnson, Rexona, Adidas, KFC, Colgate Palmolive and Woolworths - to name a few. Wendy has also held marketing management positions with a hotel group, a restaurant chain and a private school. Wendy lived and went to school overseas in Guatemala, Italy and England. She attended the University of London, graduating with a BA (Hons) in Economics and Public Administration. She also gained a Diploma in Hispanic Studies from Salamanca University in Spain and studied marketing at Auckland University. Wendy's marketing and management related work has given her invaluable skills and experience in the areas of market research, strategic market planning, brand promotion, print media advertising, television & radio advertising, billboard advertising, public relations, brochure production, point-of-sale material, sales promotions, selling material for sales personnel, merchandising and quality management.

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