Overview

Trust, Digital Business and Technology: Issues and Challenges presents and discusses the main issues and challenges related to digital trust and information technologies. The subject of trust is relevant to both practitioners and researchers. It is widely recognized and confirmed that trust, especially mutual trust, when it is built at the right level, reduces the risk of interaction and increases the collaboration between partners. Readers will gain from this book theoretical and practical knowledge on digital trust; theoretically, well-grounded knowledge on digital trust and related concepts, empirically validated by practice. Most authors have taken innovative approaches to consider issues highlighting a selected aspect of the core theme of this book. The intended audiences of this book are professionals, scholars, and students.

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9781032210469

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With the integration of digital technologies into all areas of business, the need for trust is becoming a fundamental factor for doing business and also for people to use these technologies. Establishing a trusting relationship with these technologies in the digital environment is the key to individual and organizational cooperation and success. In this respect, Developing Digital Trust in Business: Theory and Practice is presenting and exploring the issues and challenges posed by digital trust and information technologies. - Fatih Cetin, Nige Omer Halisdemir University, Turkey

Author Information

Joanna Paliszkiewicz is a Professor at the Warsaw University of Life Sciences, Poland. José Luis Guerrero Cusumano is an Associate Professor at Georgetown University, Washington, D.C., USA. Jerzy Gołuchowski is a Professor at the University of Economics in Katowice, Poland.

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