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Rich Moran wrote the book I wish I had the courage to write. He casts a bright light on the many ways in which Trump challenges conventional management wisdom while doing things, albeit in an extreme fashion, that many other business leaders do. Just as political behavior will never be the same, so, after reading Moran's insightful book, people's ideas about leadership will be forever altered. Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at Stanford University's Graduate School of Business and author of Leadership BS.

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Richard A. Moran is a nationally known authority on leadership and workplace issues. He is a venture capitalist, former executive at software companies and a former Accenture partner where he worked in media and entertainment, communications and technology. His clients have included News Corporation, AT&T, Apple, Hewlett Packard, American Airlines and Oracle, to name a few. He is credited with creating the genre of ""business bullet"" books based on his sense that success in business is based on simplicity, not complexity. He is the Vice Chair and CEO at Accretive Solutions and serves as a director on several boards. Moran’s previous books include: National Bestseller Never Confuse a Memo with Reality; Beware Those Who Ask for Feedback; Fear No Yellow Stickies; Cancel the Meetings, Keep the Doughnuts; and, Nuts, Bolts and Jolts. He has appeared on CNN, NPR, CNBC and in Fortune, the Financial Times and other media discussing change and leadership. His radio show ""In the Workplace"" runs weekly on KCBS. He is the President of Moran Manor & Vineyards and lives in San Francisco with his wife and four children.

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