Overview

"How to do it like Trump-from start to finish This is the first real estate investing book to reveal the principles and strategies of the world's most famous real estate developer-Donald Trump. Author George Ross is Trump's celebrity costar on the hit TV show, The Apprentice, and has been Trump's right-hand man and business advisor for 25 years. Ross has advised Trump on all of his most famous real estate deals including Trump Tower on 5th Avenue and the Grand Hyatt on 42nd Street. In this book, Ross explains the core real estate investing and negotiation strategies Trump used to make his fortune, and how any investor can apply these strategies to their own real estate investments. Small investors may not buy land on 5th Avenue, but the same principles Trump used to negotiate the purchase of his Trump Tower site apply to any real estate investor who wants to use Trump-style negotiation principles to buy property for below-market value. The small investor buying a fixer-upper may not have Trump's budget for marble and gold-tinted windows, but this book explains how to add ""Trump-style glamour"" to any fixer-upper-and charge tenants and buyers a hefty premium they will willingly pay. Other key ""Trump Strategies for Real Estate"" include: Think huge; change the way your property is used and valued for maximum ROI Use showmanship to get higher rents and sale prices for your properties Be willing to overpay for a prime location, if it will get you prime tenants. There is no ""right price"" for the wrong property Personal relationships and loyalty are the foundation of a long-term investing career From the search for the right property to ""cashing out"" of a property, this book has it all."

Full Product Details

Author:   George H. Ross ,  Andrew James McLean ,  Donald J. Trump
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.30cm , Height: 2.40cm , Length: 23.50cm
Weight:   0.440kg
ISBN:  

9780471718352

ISBN 10:   0471718351
Pages:   256
Publication Date:   28 February 2005
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Foreword by Donald Trump. Preface. Chapter 1: Sell Yourself Like Trump: Five Personal Qualities You Need to Succeed in Real Estate. Chapter 2: Think Big: How Trump Chooses Properties to Invest In. Chapter 3: Principles of Negotiation: How Trump Uses Them. Chapter 4: High--Powered Real Estate Negotiation Techniques and Tactics. Chapter 5: The Trump Touch: Create Sizzle, Glamour, and Prestige to get Higher--Than--Market Prices for Your Properties. Chapter 6: Raising Money: Tactics for Attracting Lenders and Investors. Chapter 7:Get Help From the Best Real Estate Specialists You Can Find. Chapter 8: Why Trump Building Building Projects Are Always on Time and Under Budget. Chapter 9: Trump Marketing Strategies: Selling the Sizzle Sells the Product. Chapter 10: How to Manage Property Like Trump: Treat It Like a Customer Service Business. Chapter 11: Holding Strategies and Exit Strategies. Index.

Reviews

tremendous [and] a kick [and reads, in part], It's also a great how-to book from an associate of the glitziest and most interesting personality in the real estate business. (BookPage, April 2005) ...inspiring read for anyone hoping to be the next Donald. (The New York Post, March 19, 2005)

Author Information

GEORGE H. ROSS is co--star of the hit TV show The Apprentice and Executive Vice President and Senior Counsel for the Trump Organization. Previously, he was a real estate attorney, private investor, and senior partner at a major law firm. He has served as business advisor, legal counsel, and negotiator for the leading real estate owners and developers in New York City for fifty years. On the side, he cofounded a radio station business that he sold for millions of dollars. Ross also teaches negotiation at NYUa s School of Professional Studies and Continuing Education. ANDREW JAMES McLEAN is the co--author of seven books, including the bestseller Investing in Real Estate, Fourth Edition, also from Wiley.

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