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OverviewFull Product DetailsAuthor: Utpal DholakiaPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 1st ed. 2023 Weight: 0.432kg ISBN: 9783031121449ISBN 10: 3031121449 Pages: 215 Publication Date: 29 March 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationUtpal Dholakia is a Professor of Marketing and holds the George R. Brown chair at the Jones Graduate School of Business, Rice University, USA. He has published over a hundred articles and written two books. His academic work concerns pricing strategy, customer experience, entrepreneurship, and digital marketing. Tab Content 6Author Website:Countries AvailableAll regions |
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