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F t r th t ff t bu n h v n w b m m l x. Th r are x t ng t hn l g for v u l z ng a business, such m d l ng t l m nt n tree f rm. W th th m th d , however, u uldn't m d l tr d - ff r l t n h -f r x m l , relationship where r r t z ng m l m nt l d t r f ng th r . Th dv nt g of Bu n D n m th t u n include u h r l t n h in the model. Y u n't ju t r l on experience r ntu t n t bring u t ur bu n . A ur t l r d t ng th futur b m ng ll th m r nt l. In a w rld f gr w ng complexity, many f th most vexing r bl m f ng m n g r r fr m th un nt t d d - ff t f th r wn past actions. In r n , rg n z t n truggl t n r the d f l rn ng nd adopt m r t m r h. Th challenge is t m v b nd outdated l g n b ut l r t d l rn ng nd th nk ng systemically t m l m nt ng r t l tools th t h l m n g r d gn b tt r r t ng policies, und r t nd complexity, nd gu d effective h ng . SD w d v l d n the 1950 b Jay Wright F rr t r, r f r t th M hu tt In t tut f T hn l g . It l k at th nt rn l tru tur of system's b h v r u nt t t v l . T und r t nd system, SD f r t r t a m d l f its m l x cause-and-effect r l t n h . It th n x r th m d l with mathematical f rmul t it u nt t t v l . Th r ' rising tr nd n r nt years wh r companies k t x nd globally nd grow more of their rv businesses. But when th tr t m k specific l n , th run nt the r l t of Th r r t m n uncertain l m nt -w don't know h w t d gn the bu n nd W don't kn w where b l t f f lur lurk. Wh t r th k t bu n u ? If w u Business D n m , w n v u l z th n w r t th u t n . Alt rn t v l , bu n nt t m b d f n d n more ur l n m n . In th nt xt, n buyer or ll r f goods and rv (n t acting l l a n um r) ndu t ng t v t that nflu n r r u nt t exchanged n a m rk t would u l f a m n ngful un t of analysis. Such business nt t uld n t of the full- or rt-t m ff rt f ngl r n or of n rg n z t n f thousands acting n concert. Th r has b n ub t nt l ff rt d v t d t d nt f ng th numb r f bu n (or r du r ) n f markets nd to measuring the d n m f r du r-bu r exchanges. Assessment f r du r d n m depends n defining r l v nt m rk t, and u h d f n t n n b d ff ult t refine. Th difficulty urf , f r x m l , n nt tru t , wh r m rk t d m r t n ft n v g r u l contested. H w v r, f n ll t d t l d information on both th g gr h l t n f r du t n nd th r du t and services r du d t each l t n, th n th n l t h fl x b l t in defining m rk t nd h n n n tru t ng m ur of r du r d n m . Th also r l t t

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