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OverviewThis book offers a multimodal social semiotic perspective on the ways in which websites as hypermedia texts mediate and construct knowledge in mass media and education contexts. Specifically, the book proposes new tools for analysing how websites construe meanings through the interation of visual, verbal, kinetic and aural resources (i.e. multimodally and multimedially) and hyperlinks (i.e. hypertextually). To introduce the tools and demonstrate their value for research in applied linguistics, discourse analysis, media/communication studies, and education, the book presents analyses of websites for children, online news websites, and of users' navigation paths through some of these hypermedia texts. The selected Web texts epitomise the three key challenges that hypermedia texts on the Web present for discourse analysis: the interaction of multimodality and hypertextuality, the fluidity of hypermedia texts, and their generic hybridity. Full Product DetailsAuthor: Emilia Djonov , John Knox , Sumin ZhaoPublisher: Taylor & Francis Ltd Imprint: Routledge ISBN: 9780415893077ISBN 10: 0415893070 Pages: 228 Publication Date: 01 October 2013 Audience: College/higher education , Postgraduate, Research & Scholarly , Undergraduate Format: Hardback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsI. Coming to the Web 1. The Web, Mass Media, and Eduction 2. Approaches to Understanding the Web II. On the Web: Analysing Websites and Their Use 3. Websites as Hierarchies of Meaning 4. A Grammar of Webpage Design 5. Website Cohesion and Navigation Paths 6. Website Design, Website Use, and Their Interaction III. Emerging with the Web 7. Online News and Children's Edutatinment Websites as Pedagogic Discourses 8. Future DirectionsReviewsAuthor InformationEmilia Djonov is currently an Australian Research Council postdoctoral fellow at the University of Technology, Sydney. John Knox is a lecturer in the Department of Linguistics at Macquarie University, Sydney. Sumin Zhao is completing her PhD at the University of Sydney. Tab Content 6Author Website:Countries AvailableAll regions |
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