Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change. Full Product DetailsAuthor: Ralf T. KreutzerPublisher: Springer Imprint: Springer Edition: 1st ed. 2022 Weight: 0.884kg ISBN: 9783658370190ISBN 10: 365837019 Pages: 561 Publication Date: 14 May 2023 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationRalf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (Berlin, Germany). He was previously a Bertelsmann manager, and later a managing director at Volkswagen and Deutsche Post/DHL. He is also an active consultant, coach and trainer. Apart from research publications, he has published more than 50 books on marketing and management topics. Tab Content 6Author Website:Countries AvailableAll regions |
||||
