Overview

An entrepreneur's complete guide to making it big while keeping things small Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness―that is, a business with no more than four employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt shows listeners the steps toward their next entrepreneurial venture, including testing an idea's market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling. Pofeldt's focus is always on staying lean financially and avoiding entanglements with employees, investors, or partners wherever possible so that you maintain your personal goals and identity. In this book, Pofeldt profiles nearly sixty microbusinesses who have all reached $1 million in annual revenue without losing control or selling out. Tiny Business, Big Money also includes the results of a survey with the founders of fifty seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.

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Reviews

A highly readable and instructive roadmap. -- Anne Field, author of the Forbes blog Not Only for Profit, on The Million-Dollar, One Person Business If you are looking to change your life, you couldn't have a better guide. -- Susan Crandell, author of Thinking about Tomorrow, on The Million-Dollar, One Person Business Pofeldt applies her investigative journalist's skills to discovering how to build a million-dollar business while avoiding the headaches that typically plague small companies. -- Murray B. Low, PhD, professor of executive education at Columbia Business School, on The Million-Dollar, One Person Business Pofeldt will convince you that you have more power...than you think! -- Stew Friedman, author of Total Leadership, on The Million-Dollar, One Person Business Pofeldt's book is the first stop for any entrepreneur who wants to make a real go of it. -- Hank Gilman, senior editor-at-large of Newsweek, on The Million-Dollar, One Person Business There is no one who knows more about the freelance economy--or can credibly illustrate the rewards of entrepreneurship--than Elaine Pofeldt. -- Tom Post, former managing editor of Forbes, on The Million-Dollar, One Person Business

Author Information

Elaine Pofeldt is an independent journalist specializing in entrepreneurship. She is the author of The Million-Dollar, One-Person Business, and her work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. She lives in New Jersey with her husband and four children. Elaine Pofeldt is an independent journalist specializing in entrepreneurship. She is the author of The Million-Dollar, One-Person Business, and her work has appeared on CNBC and in Fortune, Money, Forbes, and many other publications. She lives in New Jersey with her husband and four children. L. J. Ganser is a multiple Audie Award-winning narrator with over six hundred titles recorded to date. Prized for versatility, his work ranges from preschool books to crime noir thrillers, from astronomical adventures in both science and science fiction, to Arctic Circle high school basketball stories. He lives in New York City with his family and dog, Mars.

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