Overview

Never miss out on anything that is easy to miss! Following a decade-long experience in marketing, this book is written with an intent to gamify the process of developing a Go To Market strategy, with templates to execute an action plan, content, pitch deck, emails, social media, public relations, animations & video production, and advertising; taking one day at a time for 21 days. Three Week Theory is aimed at helping you make effective use of your time, understanding the agility of the ecosystem to go out quick and effective! The concept is inspired from a quote by Harsha Bhogle at TED India 2009 after IPL was moved to South Africa due to elections, no country in the world works as slow as we do till the last three weeks before an event, and no country in the world works as fast as we do in the last three weeks before an event. It only takes an effective use of 21 days to plan and execute a product launch. This pre-launch copy is written to provide you with an insight into what you can expect from the book Three Week Theory, slotted for launch on March 13, 2022.

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