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OverviewIn the last century, Astronauts launched into the heavens, in search of new worlds to colonize, their adventures helping to catalyze the evolution of everything from non-stick frying pans and minicomputers to satellite telecommunications. Their work forced our species to recognize that our Earth is a very rare planet indeed and our only home for the foreseeable future. Now a new wave of explorers, adventurers and entrepreneurs is pioneering novel ways to create wealth in tune with the twenty-first century reality of a human population pushing towards 10 billion people by mid-century and with key elements of the planet's biosphere already coming apart at the seams. These are the Zeronauts. Featuring contributions by 25 of the world's leading innovators and drawing on interviews and surveys of many more, the book showcases the pioneers that are at the cutting edge of the global sustainability movement, which the author, John Elkginton, has helped create and lead over several decades. Elkington introduces the emerging disciplines of zero-impact design, engineering and management through the personal experiences and reflections of the leading practitioners putting us on a path to a zero impact economy: Zero Risk, Zero Emissions, Zero Pollution and Waste, Zero Biodiversity Loss and Zero Population Growth. Leading Zeronauts explain how they came to wake up to the challenges, they speak about the mistakes they have made along the way and the lessons they have learned in the process, offering their advice on how we can get others to the same point in terms of thinking and action. From this, Elkington distils a concise set of rules for success. Concluding with recommendations for governments, investors, innovators and educators, the book shares the lessons learned from scores of people worldwide who are helping define the scale of the challenges our species now faces and, crucially, developing and deploying at scale some of the solutions that will provide the building-blocks of tomorrow's economies and the foundations for some of the future's greatest fortunes. Full Product DetailsAuthor: John ElkingtonPublisher: Taylor & Francis Ltd Imprint: Earthscan Ltd Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.40cm Weight: 0.540kg ISBN: 9781849713979ISBN 10: 1849713979 Pages: 276 Publication Date: 14 May 2012 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart 1: Zero, The New Black 1. Breaking the Sustainability Barrier 2. Houston, We Have A(nother) Problem 3. Enter the Zeronauts Part 2: Cracking the 1 – Earth Code 4. Turbulent Teens: Our Detox Decade Part 3: Breaking Through 5. The Race to Zero. 6. Zeronautics 101 7. It’s the System That’s Stupid Part 4: Beyond Zero 8. Ambassadors from the FutureReviews'John Elkington is a one-man Tipping Point creator: what Malcolm Gladwell calls a maven, connector and salesman all rolled into one! The inventor of triple bottom line and Cannibals with forks has surpassed himself with The Zeronauts!' - David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility, Cranfield University, UK 'The Zeronauts demonstrates once again how John Elkington has become our most accurate and prescient oracle with respect to sustainability, restorative commerce, and environmental innovation. In his judicious and respectful writings, he uncovers vistas of opportunity for start-ups, corporations and governments, panoramas of brilliant ideas that will transform our lives'. Paul Hawken, author of The Ecology of Commerce, Natural Capitalism and Blessed Unrest, and the visionary entrepreneur who ignited Interface founder Ray Anderson's interest in zero. 'A pioneer within the sustainability movement, John Elkington continues to inspire us, shifting the spotlight from change-as-usual to breakthrough innovation'. David Blood, Senior Partner & Co-Founder, with Al Gore, of Generation Investment Management 'The Zeronauts is a must read for the business minds of today and tomorrow'. Jochen Zeitz, Chairman of PUMA and Chief Sustainability Officer of PPR. 'John Elkington is a one-man Tipping Point creator: what Malcolm Gladwell calls a maven, connector and salesman all rolled into one! The inventor of the triple bottom line and Cannibals with Forks has surpassed himself with The Zeronauts!' David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility, Cranfield University, UK 'The book is exceptionally well written and set out, making it essential reading for both visionaries and businesspeople. It draws on inspirational examples of best practice, thus stimulating both the imagination and a sense of hope without in any way underestimating the scale of our challenges.' David Lorimer, Network Review Author InformationJohn Elkington has been a leader in the environmental and sustainability movements since the early 1970s. He has co-founded 3 companies: Environmental Data Services (ENDS), in 1978: SustainAbility, 1987; and Volans, 2009. All three still exist. He has published 17 books to date, including the No 1 bestseller The Green Consumer Guide, which sold around 1 million copies. He has coined terms that have gone into the language, including 'environmental excellence' (1984), 'green consumer' (1986), 'triple bottom line' (1994), and 'People, Planet, Profit' (1995). He sits on 27 Boards or Advisory Boards. Tab Content 6Author Website:Countries AvailableAll regions |
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