Overview

The Young Entrepreneur’s Playbook is a sequential guide that takes the entrepreneur from inception of an idea to success and all the way to exit. Lindile details the milestones of growing and evolving a business in a journey that is by no means linear. This playbook reveals a path to the desired destination of every entrepreneur who uses it, where the entrepreneur can define his or her own formula of success, from the very first inkling of an idea and turning that into a reality. Lindile push-starts the entrepreneur using a strategy he calls Rapid Deployment to monetise ideas by turning them into reality. It is a model that can move an idea from zero to a hundred in a matter of days. Fast implementation allows the idea to go through an entire life cycle in a short space of time. Most importantly, it forces the budding entrepreneur to start. This playbook outlines the importance of investing in oneself. A successful exit is determined at the point of entry. The entrepreneur must take full control of how the journey ends or evolves. This guides the decisions that the entrepreneur makes as he or she starts and grows the business. Ultimately, entrepreneurship requires consistency, resilience, adaptability, mental strength and acute awareness. All of this must be rooted in mindfulness. Although mindfulness is not something taught in business schools, it is an essential element of success. At its very core, The Young Entrepreneur’s Playbook is for anyone with an idea to bring to life, something of value to provide, challenge to move past, aspiration to chase after and willingness to do something about it. This is a playbook of how to get it done, all the while embracing failure as an important part of the process but ultimately a useful tool to expedite the very outcome that you seek.

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9781431431618

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Lindile Xoko completed his MBA with merit from the University of Birmingham and has 24 years of entrepreneurship experience. He has led businesses in South Africa and Europe with a very successful track record in the roles of growth, strategy, sales, channel development and acceleration, project management, transformation and business development.

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