Overview

Whole Foods Market's cofounder and CEO for forty-four years, John Mackey offers an intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact. The Whole Story invites listeners on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company's DNA, the many breakthroughs and missteps; the camaraderie and the conflict, and the narrowly avoided disasters. Mackey takes us inside some of the most consequential decisions he had to make and honestly shares his regrets looking back. Beyond the Whole Foods story, Mackey also dives into his: ● Spiritual journey: from Christianity to New Age mysticism, Eastern wisdom, and life-changing awakenings through psychedelics ● Political and intellectual development: from countercultural co-op dweller to libertarian and Conscious Capitalist ● Philosophical and ethical awakenings: especially with regard to animal welfare and the tension between his personal values and industry practices ● Personal passions: most notably, his love of long-distance, ultra-light backpacking on the great trails of our country and planet

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"John Mackey is an entrepreneur and the cofounder and visionary of Whole Foods Market. In his forty-four years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the US, UK, and Canada, with annual sales exceeding $22 billion. Mackey cofounded the Conscious Capitalism Movement and coauthored a New York Times and Wall Street Journal bestselling book entitled Conscious Capitalism: Liberating the Heroic Spirit of Business and follow up, Conscious Leadership: Elevating Humanity through Business. He is also the coauthor of The Whole Foods Diet: The Lifesaving Plan for Health and Longevity and The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes. Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and Students for Liberty and is pursuing his next business venture, Love.Life. John Mackey is an entrepreneur and the cofounder and visionary of Whole Foods Market. In his forty-four years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the US, UK, and Canada, with annual sales exceeding $22 billion. Mackey cofounded the Conscious Capitalism Movement and coauthored a New York Times and Wall Street Journal bestselling book entitled Conscious Capitalism: Liberating the Heroic Spirit of Business and follow up, Conscious Leadership: Elevating Humanity through Business. He is also the coauthor of The Whole Foods Diet: The Lifesaving Plan for Health and Longevity and The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes. Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and Students for Liberty and is pursuing his next business venture, Love.Life. Adam Barr, a recovering lawyer, former golf industry executive, former singing telegram messenger, and former print and television reporter, now bends the energy of all those ""formers"" toward his passion for acting and singing. He enjoys reading, rowing, baseball, music, cooking, wine, and cooking with wine while music is playing. He lives near New York City with his family."

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