Overview

The best of W. Chan Kim and Renée Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating ""blue oceans""--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, ""Red Ocean Traps."" Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.

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W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD business school and codirector of the INSEAD Blue Ocean Strategy Institute. Kim is coauthor, with Renee Mauborgne, of the bestselling books Blue Ocean Strategy and Blue Ocean Shift. He also cofounded the Blue Ocean Global Network with Renee Mauborgne. Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim. Her books include the bestsellers Blue Ocean Shift and Blue Ocean Strategy (both cowritten with W. Chan Kim).

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