Overview

"Vision or Visionary, amazing the difference in just a few letters, but what a difference it is and one we explore in The Visionary Brand. What are the Foundational Principles found in Visionary brands, and what is the formula for long-term success? Just because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation? The Visionary Brand takes this insight and provides a clear, definitive outline of ""Why"" and ""How"" these brands interact both inside and outside the company and what it takes to achieve this status.We explore these generational brands and the revolutionary products that have sustained their Vision and allowed them to maintain their industry lead. What magical formula has built Iconic brands such as; Apple, Nike, Adidas and allowed them to sustain their Vision and maintain their brand vision for generations.In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve visionary status-defining the origins around creating this Masterpiece and why having all these attributes is so elusive. The Visionary Brand outlines the strategic elements to implementing this formula: Defining your Vision, and following your path. Foundational pillars of success. Creating a continual flow of innovative ideas and products. Developing a breakaway design strategy. Maintaining premium positioning. Building a passionate culture. Market driving vs market-driven strategy. Becoming a leader vs. a follower. Having the courage to be great. Building a continual flow of innovations, breakaway strategy, maintaining premium positioning, and creating a culture embraced by both the brand and community."

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9781737188100

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The author, Bryan Smeltzer, is a seasoned executive and authentic entrepreneur. He started his career in aerospace, quickly moving into the consumer products industry, founding his own apparel company, and eventually selling to a VC firm after ten years of profitable growth. He has held executive-level roles in business development, product, marketing for some of the world's most iconic brands, such as Oakley, K-Swiss, TaylorMade, Adidas, and Schutt Sports, along with International brands Arena, Skins, and Zamst. Currently, Bryan is leading LiquidMind Inc., a global brand strategy firm located in Southern California.

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