Overview

Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. The application of machine learning and artificial intelligence has changed the way information is presented and websites and online businesses discovered. David Amerland takes the complex subject of search engine optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can: Make quick SEO gains for your website Take your search marketing to the next level Leverage Knowledge Graphs to increase visibility across the web Use artificial intelligence changes in search to amplify your branding efforts Define the uniqueness of your business Create trust and authenticity in any digital space Make use of current digital promotional techniques Integrate video and images in search marketing Shape your digital identity Form clear brand values Future-proof your SEO Start using semantic search techniques from the very first moment. Designed for the busy webmaster, business leader and entrepreneur, each chapter can be read alone, or in sequence. A comprehensive list of questions. suggestions and guidelines are presented at the end of each chapter to help you shape the entire way you approach digital marketing and search, irrespective of the size of your business or the budget available. Immensely practical and easy to read this is the down to Earth aid to semantic search that you have been looking for.

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9781844810239

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