Overview

Is your growth-at-all-costs mindset costing your company too much? Many executives have chased the same dream for years: to become the next unicorn and exceed $1 billion in value. But natural disasters, trade wars, and a global pandemic have changed the market. Investors are focused on earnings and profitability, sustainability and longevity. The unicorn has lost its luster. Enter Intelligent Revenue. In The Unicorn Fallacy, CEO Chris Cabrera examines the challenges executives face in planning for long-term growth, revealing a radical new approach for creating resilient revenue streams and attracting today's investors. Following a data-driven approach, Chris shows how to align employee behavior with business goals and provides simple strategies that have helped his company and others consistently beat revenue targets. Packed with real-life stories and practical advice, The Unicorn Fallacy is a must-read for all business leaders ready to confront uncertainty, challenge the status quo, and build a business capable of weathering any storm.

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9781544544960

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"Chris Cabrera, the founder and CEO of Xactly is a seasoned executive with experience with early-stage and public companies. Cabrera is an expert in sales performance management, incentive compensation, and employee motivation. He has won numerous awards, including being named a Top 50 SaaS CEO for three years running. He was also named the ""Alumni Entrepreneur of the Year"" by the Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business. In addition, Cabrera has been featured in the Wall Street Journal and the New York Times, and is the author of Game the Plan, a popular book that helps business leaders understand the motivations behind sales compensation."

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