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OverviewWhat do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently. What do electric shavers, craft beer, and DNA tests all have in common? They were all revolutionized by the Unconventionals. We've had our expectations turned upside down by leading brands like Converse, General Electric, and Waze simply because they saw things differently. How did they do that? By simply questioning the prevailing wisdom which then created outsized results and lasting change. Based on the award-winning podcast, The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the business visionaries who turned the unexpected into the expected you will learn how to become unconventional, too! Full Product DetailsAuthor: Hugh Kennedy , Mike O’ToolePublisher: Sourcebooks, Inc Imprint: Simple Truths, LLC Volume: 0 Dimensions: Width: 13.50cm , Height: 2.00cm , Length: 18.50cm Weight: 0.410kg ISBN: 9781492680239ISBN 10: 1492680230 Pages: 168 Publication Date: 01 June 2019 Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsHow Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals Through 52 inspiring and instructional vignettes, Greg Bustin's unique vantage point - which exposes him to hundreds of contemporary leaders at the top of their game - creates a book of true long-term value. How Leaders Decide focuses on brilliant and bungling decisions from history while prompting incisive questions for your own organization right now. How can you not love a book that demands only ten minutes a week but gives back so much food for thought? - Hugh Kennedy, supporting partner at PJA Advertising + Marketing and co-author The Unconventionals How Leaders Decide is an engaging, highly snackable read. From William McKnight's codifying curiosity at 3M, to Henri Dunant's founding of the International Red Cross, to Henry Ford's decision to double the pay of his factory workers, the book is rich in examples that celebrate ethical judgement and action, not the pursuit of personal profit or shareholder return. - Mike O'Toole, President at PJA Advertising + Marketing and co-author of The Unconventionals Author Information"MIKE O'TOOLE is the president of PJA Advertising and Marketing, the host of the award-winning podcast ""The Unconventionals,"" a blogger for Forbes and CMO network, and a speaker at Columbia University. HUGH KENNEDY is a supporting partner at PJA Advertising and Marketing." Tab Content 6Author Website:Countries AvailableAll regions |
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