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9781668627693

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Alibaba is not just a company; it's part of the infrastructure of modern life for billions of people around the globe. True to its title, Wong's instructive firsthand account really is the 'way' of Alibaba, both its purpose and its strategy. This book will teach entrepreneurs how to build a global business better than any MBA course ever could.-- Dr. Parag Khanna, international bestselling author of The Future Is Asian An insider's account of one of the world's most important companies and a rare opportunity to see not only what makes Alibaba tick, but also how it helped change China.-- Peter Cappelli, George W. Taylor Professor of Management, the Wharton School, and coauthor of Fortune Makers Brian Wong has masterfully laid out the blueprint for how Alibaba built a mission-driven organization that truly empowers its employees. He contextualizes the know-how of one of the world's greatest tech firms and reveals novel and unique insights that are invaluable to any entrepreneur. For those striving to create true impact, here's the formula!-- Esther Wojcicki, leading American educator, author, and fabled godmother of Silicon Valley Digital disruption is impacting all of us no matter the size of the company, and the key is to have a strategy and view of where things are headed. This book is a must-read for anyone looking for invaluable management insights on how to future-proof your company for the digital age.-- R Ray Wang, chairman of Constellation Research, Inc., and bestselling author of Disrupting Digital Business and Everyone Wants to Rule the World People in the west should resist the temptation to discount tech firms like Alibaba just because of how different the operating environment is in China. But being Chinese is core to their corporate DNA. No one is better placed to unpack Alibaba's secret sauce than American-bred and educated Wong, who was at founder Jack Ma's side for years. His insights into what makes Jack tick and what makes Alibaba great are invaluable to anyone interested in starting and scaling a tech business.-- Geoffrey Garrett, dean, Robert R. Dockson Dean's Chair in Business Administration and professor of management and organization, USC Marshall School of Business In The Tao of Alibaba, Wong gives us a management philosophy rooted in true purpose and meaning, qualities urgently needed today. The book shows leaders how they can steer their organization toward maximizing performance while at the same time having a real impact on the world around them.-- Arianna Huffington, founder and CEO, Thrive Global The explosion of the Chinese economy over the past forty years has been an earth-shaking event. Wise government policies triggered it, and a dynamic private sector drove it. Brian Wong has done an absolutely brilliant job of drawing out the special genius of Jack Ma and the Tao of Alibaba. This captivating tale will fundamentally change American perceptions of the China story. An absolute must-read!-- Kishore Mahbubani, founding dean of the Lee Kuan Yew School of Public Policy, NUS, and author of Has China Won? This should be required reading for business school! The Tao of Alibaba bridges east and west and provides a fresh alternative to western frameworks for leadership and company building. Wong boils down Alibaba's culture to a systematic, clear, and repeatable process. For the first time, founders around the world have the complete recipe to Alibaba's secret sauce.-- Connie Chan, General Partner, Andreessen Horowitz

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Brian Wong is the co-founder and CEO of Kiip, a leading mobile advertising network that uses innovative reward systems to redefine how brands connect with consumers. Brian received his Bachelors Degree from the University of British Columbia at age 18 after skipping 4 grades, and shortly after became one of the youngest people to ever receive venture capital funding at the age of 19. He has been recognized with many awards for his creative and entrepreneurial achievements, including Forbes' 30 Under 30 three times, Business Insider's Top 25 Under 25 in Silicon Valley, Mashable's Top 5 Entrepreneurs to Watch, and the AdAge Creativity Top 50. He speaks routinely to corporations such as Kraft, Proctor & Gamble, Unilever, L'Oreal, MasterCard, Pepsi, and Deloitte, and has keynoted at SXSW, Cannes Lions, CES, Forbes Summits, TEDx events around the world, and more. Brian Nishii is a voice talent and award-winning audiobook narrator.

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