Overview

A ground-breaking book at the intersection of strategy and leadership!This insightful guide provides a proven process for strategy design combined with The Nine Elements of Organizational Identity framework to align action for success. Whether you're a seasoned executive or a budding entrepreneur, this book is packed with valuable resources, practical illustrations, and humorous cartoons. The Strategy Legacy is a must-read to future-proof your organization and become a strategic leader.

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9781637424957

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Reviews

In an age of perpetual disruption and uncertainty, leaders need to rethink strategy. The Strategy Legacy provides valuable tools that incorporate identity, purpose, and heart to increase and sustain value creation in the long and short term. And ultimately, because of a broader set of factors and a process of including input throughout the organization, leaders can make a true lasting legacy.--SANYIN SIANG, Duke University professor, Thinkers50 #1 Coach and Mentor Strategy is critical to the success of any business, yet creating a plan, rallying your team behind it, and executing it can feel confusing and overwhelming. Alex's latest book takes the guesswork out of developing a winning strategy in this powerful guide. Full of practical advice and relevant research, The Strategy Legacy will leave you equipped and ready to start making a real difference for yourself, your team, and your business today!​--MARSHALL GOLDSMITH, New York Times #1 Bestselling Author The top priority of any business is to create value, and with that comes the need for strategy. Alex Brueckmann has done an excellent job of exploring the critical role of strategy in shaping an organization's identity. This book gives practical advice on how to create a strategy that aligns with an organization's culture and how to communicate it effectively.--HERMANN SIMON, Founder & Honorary Chairman of Simon-Kucher

Author Information

Alex Brueckmann is the founder and CEO of Brueckmann Executive Consulting based in Vancouver, Canada. As a strategy facilitator, speaker, and author, he helps businesses reach unmatched levels of alignment, performance, and results. Alex has impacted thousands of business leaders worldwide, ranging from start-ups to Fortune 50 companies.

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