Overview

Get the real guidance you need to create and build your first startup company from founders who have been there many times before. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table--investors, bankers, advisors, board members, and others--and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies, and worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well.

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Rajat Bhargava is currently cofounder and CEO of JumpCloud. An MIT graduate with over two decades of high-tech experience, Rajat is a ten-time entrepreneur with six exits, including two IPOs and four trade sales. Will Herman is an entrepreneur, active angel investor, corporate director, and startup mentor. He has started and managed five companies, resulting in two IPOs and two corporate sales. Will has also invested in over eighty startups, sat on the boards of twenty, and has advised over a hundred more. Gary Tiedemann is a Florida and New York-based narrator, but learned how to act in Chicago's improv, sketch-comedy, and theater scene. He came to audiobook narration after voicing countless commercials and videos over a twenty-year voice-over career. Gary has also appeared in hundreds of improv and sketch performances at Chicago's Annoyance Theatre, iO, The Second City, and in dozens of theater roles as a cofounder of The New Colony Theatre. When Gary is not in a booth, he is probably outside wondering if there is time to go camping.

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