Overview

**Shortlisted as a finalist in the Business Book Awards 2023** From angels to unicorns, the startup world has its own unique, and occasionally impenetrable language. If you’re learning about entrepreneurship, thinking of starting or joining a startup or dipping your toes in the world of investing – the sheer number of acronyms, buzzwords and technical phrases used can leave people confused, bemused, or worse yet, embarrassed at the things they think they should know.  That’s where The Startup Lexicon comes in. With contributions from academics, founders, investors and people from the tech ecosystem, this book deciphers the hidden language of the startup world. With simple definitions of the most frequently used words, alongside stories that give more context and colour, the Startup Lexicon is an incredible primer for anyone interested in one of the biggest and fastest growing sectors in the business world.   Whether you're in a boardroom or a classroom, or if you're just brushing up before an all-important investment or partnership meeting, the Startup Lexicon will act as your primer and reminder on everything from web3 to burn rate. 

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9781912300761

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Reviews

"""Essential reading for any corporate innovation and technology team that wants to partner successfully with startups."" -Matthew Fitzpatrick, Global Head of Martech, GlaxoSmithKline ""For students, founders, investors, corporates or anyone with a passing interest in startups - you're going to want a copy of this."" -Jenny Fielding, General Partner at The Fund"

Essential reading for any corporate innovation and technology team that wants to partner successfully with startups. -Matthew Fitzpatrick, Global Head of Martech, GlaxoSmithKline For students, founders, investors, corporates or anyone with a passing interest in startups - you're going to want a copy of this. -Jenny Fielding, General Partner at The Fund

"""Essential reading for any corporate innovation and technology team that wants to partner successfully with startups.” - Matthew Fitzpatrick, Global Head of Martech, GlaxoSmithKline “For students, founders, investors, corporates or anyone with a passing interest in startups - you’re going to want a copy of this.” - Jenny Fielding, General Partner at The Fund"

Author Information

Ken Valledy is a Partner/co-founder at Progressive Acceleration, where he helps global brands (inc.P&G, Mercedes, GSK) to successfully partner with best in class startups. Ken provides mentorship support across a range of Startup Accelerator programmes, including; Techstars, Startup Boot Camp, Digital Catapult, Mass Challenge and LMarks. He is a regular panelist / speaker at startup related conferences and hosts the popular ‘The Catalysts’ podcast, which focuses on the key benefits of corporates and start-ups working together Before venturing into the world of startups, Ken had over 15 years FMCG/CPG Brand Marketing experience and was a former Brand Director / Consumer Connections Director (Western Europe) at ABInBev. He is a Fellow of the Chartered Institute of Marketing. Eamonn Carey is a general partner at Tera Ventures and an investor in 90+ companies across Europe, Africa, Asia and the United States. He started his first company in 2005 and has gone through the ups, downs, highs and lows of the founder journey on three occasions – at least two of which he’ll happily talk about. He’s a regular speaker at major global conferences such as SXSW, Web Summit, Mobile World Congress, Slush and many others, and a contributor to Wired, Techcrunch, the BBC and other media outlets on topics such as technology, entrepreneurship and more.

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