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OverviewThe city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure. Full Product DetailsAuthor: Corine VédrinePublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: Softcover reprint of the original 1st ed. 2019 Weight: 0.454kg ISBN: 9783030072247ISBN 10: 303007224 Pages: 235 Publication Date: 13 December 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of Contents1. Introduction.-2. A Myth Built on the Manipulation of Local History and Memory.- 3. The Construction of a Myth.- 4. Reified Types of Myth and Company Ritual.- 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit.- 6. Transmitting the spirit.- 7. The process of Desacralisation and Feelings of Ambivalence.- 8. Conclusion.ReviewsAuthor InformationCorine Védrine, Ph.D., is Researcher at the LAURE-Environnement-Ville-Société (CNRS) laboratory and Lecturer at the National Superior School of Architecture in Lyon, France. Tab Content 6Author Website:Countries AvailableAll regions |
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