Overview

Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way--ensuring results are meaningful, effective, and ultimately profitable. With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In The Social Impact Advantage, she offers tools, resources, and insights to help you successfully navigate the modern business climate in an authentic way. She starts by leading you through the process of discovering how your company currently approaches social causes, and then demonstrates how to increase your revenue through a three-level framework: You'll get a closer look at how businesses make money; how businesses spend money; and how businesses invest in people. Doing business the right way ensures missions are aligned--leading to increased profits and happier, more engaged teams, communities, and customers.

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Tynesia Boyea-Robinson is president and CEO of CapEQ, an impact investment and advisory that helps Fortune 500 companies achieve superior financial returns through social impact. She leveraged cross-sector partnerships to establish the Social Innovation Fund and the Workforce Investment and Opportunity Act, and as founding executive director of Year Up National Capital Region, she raised $20M to support the organization in ensuring thousands of low-income young adults are hired in careers with family-sustaining wages. Julienne Irons loves all things true crime but has a knack for creating fun voices, which makes her a great choice for children's books and adult novels. It's always fun for her to figure out where characters fit into the stories she gets to tell. She loves getting lost on adventures in inspiring riveting literary fiction, especially when the protagonist is either a woman or the story seeks to bring a voice to the voiceless. She's worked with the amazing Viola Davis on How to Get Away with Murder, Rob Lowe on Lone Star 911, and Nathan Fillion on The Rookie, and a number of other TV shows. With training from Tisch School of the Arts and various prestigious acting studios, she can bring any story to life with love and passion and truly enjoys the work she's so honored to create.

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