Overview

The definitive guide to starting and running a small business The Smarta Way to Do Business is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide you need to build a successful business right now. Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh, and many others! Whether you're just starting out, looking to take your business to the next level, or exploring how social media and emerging technologies could boost your customer sales, The Smarta Way to Do Business has the answers you're looking for.

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Matt Thomas is the editor at Smarta.com, a new platform for entrepreneurs which has shaken up the business support landscape. Shaa Wasmund was born in the US and raised in the UK. She studied at the London School of Economics before becoming the only licensed female boxing promoter in the world at the time, working with the legendary Super Middle Weight Champion Chris Eubank. She then set up her own PR company, where she helped grow the Dyson brand to what it is today. She has had multiple online businesses, including one with Sir Bob Geldof and another sold to BSkyB. She also ran an investment fund and launched what became the largest online resource for small businesses in the UK. In 2017 she created an incredible online community, The 6 Figure Club, and since that time, has taught thousands of like-minded entrepreneurs how to build successful online businesses. Imogen Church, an Earphones Award-winning narrator, trained as an actress at the Drama Centre London, under Christopher Fettes, Yat Malmgren, and Reuven Adiv. Since graduating, she has worked extensively in theater, film, commercials, and comedy sketch work, and she also works regularly as a voice artist. As a screenwriter, her first screenplay won the 2009 award for Best Feature Screenplay at the Reel Women Film Festival in Los Angeles.

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