Overview

Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices. In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!)

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9781911498858

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Reviews

Kevin Duncan must be stopped. He makes tricky things clear and simple: easy to grasp and easy to apply. The Smart Strategy Book is his latest attempt to put the rest of us who write on business and marketing out of a job. Don't buy this book! --Mark Earls, author of Copy, Copy, Copy Kevin has an uncanny ability to make the complex seem simple. This book is packed with immediately useful advice. --Graeme Adams, Head of Media, BT Group You've got to love any book that starts by stating that 'strategy is not a series of impenetrable charts or a drawing of the Parthenon populated by adjectives.' Kevin's book grabs you by the throat and never lets go. If you own one book on strategy, make it this one. --Laurence Green, Executive Partner, MullenLowe London

Author Information

Kevin Duncan is a business adviser, marketing expert, and author. His books have been translated into over a dozen languages. He is the author of the bestselling 'The Diagrams Book'.

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