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9781544537603

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If you want to multiply your success and make your vision a reality, I cannot recommend this book highly enough. This book is a roadmap for founders and CEOs to find a solution to what plagues them the most and causes endless frustration. This is advice and a proven formula. Cameron Herold is probably the most qualified person in the world to guide you on what to do, as he has guided countless others to do the same. - Joe Polish, Founder of Genius Network Running a business is ultimately about freedom. And Cameron's understanding of how companies can leverage the role of a COO can give you that freedom. I've known Cameron and the companies he's helped scale up since 1998. The Second in Command is a must-read. - Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0) I was asked to read an early copy of The Second in Command, and quickly realized...I've been NEEDING THIS BOOK! When it comes to taking companies from good to great, very few people have a track record like Cameron Herold. - Jayson Gaignard, Co-Founder and Head Curator of MMT Role clarity is critical for the success of a CEO and COO working together. While the CEO is typically a visionary and should be working ON the business, the lines of responsibility can blur if they do not have a strong and capable #2 dedicated to owning the details and day-to-day management of the business. Having a competent #2 who works IN the business will accelerate results and ensure execution happens while freeing the CEO to play big in vision and strategy. - Sean Magennis, Past COO of YPO

Author Information

Cameron Herold is the COO Whisperer. He is founder of the COO Alliance and the Second in Command podcast. By age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 million to $106 million in revenue in just six years. An in-demand speaker, best-selling author, mentor, and coach, he has shown hundreds of clients globally how to double both their revenue and profit in three years or less. He is the top-rated lecturer at EO/MIT's Entrepreneurial Masters Program and a powerful speaker at entrepreneur and leadership events online and in-person globally.

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