Overview

Why science holds the answers to our business problems Create a stronger business by incorporating science! Science is impacting your business. It's happening whether you know it or not. Don't fight against it! Understand it, embrace it, and use it...and you'll see your business improve. Written in a light and straightforward way, The Science of Business is accessible to all readers. No prior understanding of science needed! This book will reveal and explain the science that affects our business decisions. Utilising existing scientific knowledge, this book will give you new ideas and challenge you to reconsider your decision-making methods. You make decisions every day in your business. Discover how science can help you to understand why you make them and to make them differently in order to achieve better results. Applying science to business will give you the edge you need to build a stronger, more effective business.

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9781739672003

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If you run (or aspire to run) a small business then you need to buy this book! Ross A really enjoyable book written by a seasoned entrepreneur who has real life experience. The book is broken down into snackable chapters filled with anecdotes which are relatable and actionable. The blend of personal and business content gives a balanced view of what it means to be a small business owner alongside the references to science which challenges anyone to think about how to run data-driven processes. Andy The Science of Business is a great read for anyone who has a business or is looking to start one. It gives some great no-nonsense advice that helps the reader get an insight into taking a more scientific view on running a business as well as some great life lessons. I really enjoyed it. Greg I could see this being a TED Talk. Fran This is a great book to help you to understand your business. Justin shares his real world and academic experiences. He takes you through sound principles that will be a great cornerstone for your business. Michael Some invaluable business lessons, told in a light and easy-to-read style. Gets straight to the point without the waffle. Essential read whether you are established in business or just starting out. Mark

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