The Routledge Companion to Strategic Marketing
Author:   Bodo B. Schlegelmilch ,  Russell S. Winer
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138489080


Pages:   480
Publication Date:   25 November 2020
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Routledge Companion to Strategic Marketing


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Author:   Bodo B. Schlegelmilch ,  Russell S. Winer
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.100kg
ISBN:  

9781138489080


ISBN 10:   1138489085
Pages:   480
Publication Date:   25 November 2020
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Bodo B. Schlegelmilch is Head of the Institute for International Marketing Management at WU: Vienna University of Economics and Business, Austria. Russell S. Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University, U.S.

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