Overview

We are changing what we buy and from whom, how and where we work, what we do with our capital and how we design and run our organisations. The Meaningful Economy is an emerging megatrend and a new lens through which companies and entrepreneurs can look to create value. In short, meaning is a new currency. For individuals, it heralds the emergence of an economic system which supports ever more people living meaningful lives through their economic choices. For businesses and entrepreneurs, it is a new lens through which to look for value creation. And how equally the absence of meaning is a threat to successful businesses today. For societies at large, the rise of the Meaningful Economy offers the potential for human progress and the accelerated achievement of the UN Sustainable Development Goals. Mark Drewell and Björn Larsson's ground-breaking insights are laid out in a compact accessible format, with supporting full-colour diagrams and photos. Backed by big data, they have shaped a story for our times. They show how beneath the surface and amid the sense that is shared by many that our economic system is broken, we are reaching a tipping point towards a new narrative where people are using their economic power to create a more positive future.

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9781912892907

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Reviews

'Finally, a framework for our economic future that we can all embrace. A must read for everyone in business and politics.' Richard Barrett, Chairman & Founder, The Barrett Values Centre, Former Values Co-ordinator, World Bank 'Already a reality for some, the Meaningful Economy is a compelling prospect for all of us.' Geoff Tudhope, Partner, Fortune 500 CEO Advisors, Merryck & Co 'The Rise of the Meaningful Economy is transformational. It showcases what is about to become the new normal. Those who understand that meaning is a new currency, will have first mover advantage and can authentically build deep trust attracting the best customers, employees and investors for the long term.' Misa Lukic, Regional CEO, Publicis One 'The Rise of the Meaningful Economy is bulls eye in putting words to what I personally experienced working with our global leaders from all continents and sectors (corporate, political, civil society and philanthropists). They came together, year after year, because of shared values in the emerging Meaningful Economy. The Rise of the Meaningful Economy offers powerful insights for corporations to find new ways to create value. It also provides new perspectives for the wealthy and the influential on how to use their resources for the benefit of everyone.' Marilia Bezarra, Former Commitments Director, Clinton Global Initiative 'The Rise of the Meaningful Economy will wake you up to the new business paradigm that is rapidly emerging. It will make you think in ways you had not thought before about the market and our roles in it as consumers, entrepreneurs and investors. Ways that will be important, not only for the survival of any business, but also for the survival of our society and of our planet.' Tomas Bjoerkman, Founder Ekskaret Foundation, Former Chairman EFG Investment Bank & Author, The Market Myth 'The Rise of the Meaningful Economy is a provocative thought-leadership report that foretells the future that is nearly upon us. In a coherent way, the report ties together what I feel intuitively is happening in the world right now. It offers a sound platform of ideas and analysis about bringing meaning to economic life, followed up with tangible examples of trends, behaviours and organizations we can readily understand. This writing invites us into deeper reflection, further debates, iterative thinking, and experimentation.' Richard Woo, CEO, The Russel Family Foundation

'Finally, a framework for our economic future that we can all embrace. A must read for everyone in business and politics.' Richard Barrett, Chairman & Founder, The Barrett Values Centre, Former Values Co-ordinator, World Bank 'Already a reality for some, the Meaningful Economy is a compelling prospect for all of us.' Geoff Tudhope, Partner, Fortune 500 CEO Advisors, Merryck & Co 'The Rise of the Meaningful Economy is transformational. It showcases what is about to become the new normal. Those who understand that meaning is a new currency, will have first mover advantage and can authentically build deep trust attracting the best customers, employees and investors for the long term.' Misa Lukic, Regional CEO, Publicis One 'The Rise of the Meaningful Economy is bulls eye in putting words to what I personally experienced working with our global leaders from all continents and sectors (corporate, political, civil society and philanthropists). They came together, year after year, because of shared values in the emerging Meaningful Economy. The Rise of the Meaningful Economy offers powerful insights for corporations to find new ways to create value. It also provides new perspectives for the wealthy and the influential on how to use their resources for the benefit of everyone.' Marilia Bezarra, Former Commitments Director, Clinton Global Initiative 'The Rise of the Meaningful Economy will wake you up to the new business paradigm that is rapidly emerging. It will make you think in ways you had not thought before about the market and our roles in it as consumers, entrepreneurs and investors. Ways that will be important, not only for the survival of any business, but also for the survival of our society and of our planet.' Tomas Bj�rkman, Founder Eksk�ret Foundation, Former Chairman EFG Investment Bank & Author, The Market Myth 'The Rise of the Meaningful Economy is a provocative thought-leadership report that foretells the future that is nearly upon us. In a coherent way, the report ties together what I feel intuitively is happening in the world right now. It offers a sound platform of ideas and analysis about bringing meaning to economic life, followed up with tangible examples of trends, behaviours and organizations we can readily understand. This writing invites us into deeper reflection, further debates, iterative thinking, and experimentation.' Richard Woo, CEO, The Russel Family Foundation

Author Information

Mark is an internationally recognised thought and action leader on the development of organisations and leadership for the 21st century. Oxford educated, at the age of 27 he co-created a business community forum in South Africa that was replicated over 4 000 times and became a vital component of the peaceful transition of power to Nelson Mandela. Prior to becoming a partner in the ForeSight Group he was the Founding Chairman and then CEO of the Globally Responsible Leadership Initiative - building a coalition of companies and business schools on all continents focused on developing the next generation of globally responsible business leaders. In his business career he served for a decade on the Executive Committee of Barloworld, a 35 000 employee industrial group with operations in 32 countries. He has also served as board member and chaired the global conferences of the IABC, the professional association of 13 000 business communicators. Björn Larsson has a background as an economist, journalist and diplomat with experience from Europe, Africa, Asia and the US. He is today CEO of the ForeSight Group, which was founded in 1979 and has worked with some 180 companies and offered 3.5 million employees opportunities to contribute to corporate innovation and renewal. ForeSight ́s entrepreneurial approach - to speed up and leverage the achievements of major ambitions relevant to our times - includes Passionate Investments, which was launched in partnership with the oldest bank in Scandinavia. Passionate Investments was recognized for its innovative approach by President Bill Clinton at a plenary closing of the Clinton Global Initiative AGM in New York. Björn is also a founding member of the Global Impact Investment Network, a member of the Global Advisory Board to SDGs Media for Impact- as well as Future Capital Summits (UN, New York), a fellow of the Royal Society for the Encouragement of the Arts (RSA), UK, as well as the Aspen Institute, US. Since its inception, he has served as an International Ambassador for The World ́s Children ́s Prize helping it become the world ́s largest empowerment initiative on rights and democracy for the next generation active in over 100 countries. Five Nobel laureates including Nelson Mandela (posthumous) and Joseph Stiglitz are patrons. He is also co-author of Changing the World We Create - Beyond climate crises, polarised societies and failed leadership.

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